admonetization

🕹Gamedev history: The unexpected impact of Dota on f2p RPGs in Asia. 🐔💤 Once there was a game, capitalized greatly on the Dota lore and content, had collab with Assassin creed 2 and placed major mark on f2p RPG genre in Asia. Gameplay was about going into battles with Dota characters, doing ultimates and leveling heroes with same items just like in Dota. The name of the game was Dot Arena.✨ It seems that the overall idea of dota-like progression is later impacted other games in the genre a lot. Many of modern f2p RPG often designed and structured in the rather similar way (e.g. Blue Archive). (but for now it is more a guess than a proper research 🧐) The Dot Arena was an instant hit, the core idea was super familiar to the players and capitalization on the […]

🚀 Dive into the latest edition of Creative Decode - the 5th edition! In this fresh issue, Ivan Razmakhov, AdQuantum’s Creative Production Director, unveils the secrets behind the ad creative for the Archero mobile game by Habby gaming studio, soaring to #8 on Meta Audience Network in February, according to Sensor Tower 🏹Discover the ins and outs of this captivating ad and explore Ivan's expert analysis: https://lnkd.in/duq4cxKvhashtag#CreativeDecode hashtag#MobileGaming hashtag#AdAnalysis

How to build a PvP game with Esports and hardcore competitive features. 🎮🏅Checklist for beginners. During working on the PvP game it is often tempting to go towards advanced competitive gameplay or even eSports-related features. Especially when team members are passionate about it. Is it hard to implement? It's not very difficult to do, but to make everything work together - that is the main challenge. Especially when it goes to the monetization and user engagement parts.1.🏆Great and popular games have better chances in the Esports field. And it is not working in reverse: games can support Esport and compete perfectly, but that will not make it popular and interesting if it can’t bring some features to stand out in terms of gameplay and overall looks. So it is important to build a good game in the first place.2.🚀The game […]

Want to keep your live service game healthy? FOCUS ON THESE METRICS!I've spent 12 years in the gaming industry. From collecting players' data to ensure game performance results.Here's the truth: ☝ 20% of your game’s metrics drive80% of your game’s performance.Here's a metrics breakdown for you.📊 GrowthThink Monthly Active Users. Blending newbies, core, returners, churners.📊 RetentionThe crystal ball for future success. Watch players at 1, 7, and 30 days.📊 EngagementMeasured in active days.Smiling curve: where power users shine.📊 MonetizationUnderstanding the 'why' behind the spend.The meat of revenue, from ARPU to MPU.📊 Lifetime Value - The North StarIt's not just about the time spent in-game,but the value players bring during their play.Analytics aren't just numbers. They're the story of your game's world, told through data.

7 years ago Guns of Boom was released to global launch. A mobile f2p shooter with emphasis on easy controls and bright cartoonish style, 100M+ downloads.🚀🐄💥 I was there, as part of the team making the final push possible. Shooter genre on mobile already had some notable games at that time: thriving slow-paced tactical shooters, as well as shooters tailored for the tastes of lesser audiences. The goal of Guns of Boom was daring: to build an accessible and appealing shooter for everybody. Fast, but simple. With complex core mechanics, but without gloomy hardcore vibes. 🚩At the beginning of 2017 GoB already had polished core gameplay and good tech. But the question was: is it enough? Is the game really standing up to be a hit? In terms of advanced gameplay, player motivation, and UX there were uncertainties. COD and […]

❗ Breakdown of Supercent’s aggressive hybrid casual ad monetization strategy. Pizza Ready and Outlets Rush takes inspiration from SayGames’s My Perfect Hotel but adds an aggressive twist. Pizza Ready generates around 93% of its revenue from ads $4.8m IAA (my estimate) and $350k (sensor tower data) from IAPs per month. Outlets Rush makes $3m (my estimate) from ads with an additional $163k per month. Let’s take a look at the ad units and placements! 🔎 💹 ℹ ℹ Pizza Ready & Outlets Rush adds a new unique rewarded vector compared to My Perfect Hotel. This allows users to watch an ad to increase their carrying capacity, alongside character speed and dynamic placements for soft currency in the game. In theory, this vector increases the potential rewarded ads users can watch by 33%. Pizza Ready & Outlets Rush also incorporates the use […]

A lot of amazing games keep coming out, setting new records and showing the world how it should be done. 😌⭐⭐⭐⭐⭐ It's nice to know that it's not only gloomy changes that are happening in game development industry right now.

Looking for Q5 Marketing Tips? Here are the 5 topics that you may test1. Unleash the Power of User-Generated Content:User-generated content (UGC) offers a powerful way to build trust and authenticity with your audience. Encourage customers to share their experiences, testimonials, and creative content using branded hashtags and contests. By leveraging UGC, you can tap into organic reach, build brand loyalty, and gain valuable customer insights.2. Unlock Endless Creatives:The rise of AI-powered creative tools opens up a world of possibilities. Generate engaging visuals, compelling copy, and even personalized messages with the help of AI. Explore tools that can produce high-quality images, videos, and other creative assets on demand, allowing you to constantly refresh your content and keep your audience engaged.3. Embrace the AI Year:Artificial intelligence (AI) is no longer a futuristic concept; it's here and ready to revolutionize marketing. AI-powered […]

🔖“Honkai 3rd part 2 - Is it a new game or just a new season?” 🤔💭 With such thoughts, I read news about an upcoming update. Should be good for re-engagement of old players, maybe even suitable for attracting new ones… 🔎 Developers announced massive changes with a fresh start on the planet Mars, a new main chars trio, and lots of other stuff in terms of QoL and combat polishing. Also, there is a heavy emphasis on vertical mobility and on the ability to ride a yo-yo as a transport. But most importantly, you don’t need to play or even know the original Honkai 3rd story from years of previous content to play it. Sounds cool? Probably. Or at least it seemed so at the beginning...🧐 I was interested in researching the split of old and new content: how […]

Announcing the latest edition! 🎉 Unveil the insights of Creative Decode #4 as we spotlight the fresh Nobody’s Adventure Chop-Chop mobile game, a new release by 37Games, and its ad, achieving high positions on YouTube for January as per Sensor Tower’s findings 🚀In this edition, Ivan Razmakhov, Creative Production Director at AdQuantum, unveils the genius behind the game's half-UGC ad creative and explores the areas for improvement.Check out the ad here: https://lnkd.in/ep3yRGTr We’re eager to hear your views and analyses – share your thoughts below! 🔍hashtag#CreativeDecode hashtag#NobodysAdventureChopChop hashtag#GameAdCreative hashtag#MobileGaming hashtag#UGC hashtag#AdAnalysis hashtag#MarketingInsights hashtag#DigitalAdvertising

After receiving considerable feedback on my consumer app piece from March, I am compelled to address the growing interest in incorporating TikTok-like elements into gaming experiences and vice versa. With TikTok dominating social media, game developers are seeking ways to bring gaming into this new realm of content consumption. But first, let's break down the factors that make TikTok successful. TikTok's success lies in its doom-scrolling interface, which doesn't require a social graph. Instead, the algorithm focuses on watch time; the longer you view a specific type of video, the more of those videos you'll be served in the future. This platform couldn't have existed before now—it's tailored for a generation that grew up with smartphones and touchscreen interfaces. "In previous eras, most of the spoils went to the platform’s earliest adopters - mining value gets harder as the platform […]

💫 We dive deep into AFK Journey, the innovative continuation of the acclaimed AFK Arena by Lilith Games. AFK Journey sets a new standard in the idle RPG genre, blending high-quality design, a captivating narrative, and significant gameplay innovations. All of which will be doubtlessly copied in upcoming RPG games. 💫 🗯 What sets AFK Journey apart is its gameplay and unique user acquisition strategy. Focusing on high-quality, story-driven creatives and leveraging YouTube streamers alongside hooks and cringe UGC-like content, Lilith Games ignores the fake ads trend for a more authentic representation of the game's immersive world. This approach, featuring long-form ads highlighting the game's narrative and gameplay, has contributed to its success.Just two weeks post-launch, AFK Journey has already hit insane revenue figures, crossing 💵 $800k 💵 daily on mobile alone. When factoring in its webshop and PC client, revenues […]