admonetization

Check out the latest edition of Creative Decode – the 6th issue! 📣 In this issue, Ivan Razmakhov, AdQuantum’s Creative Production Director, shares insights into the ad creative for Bingo Blitz by Playtika mobile game starring Drew Barrymore, which recently ranked #9 on Smaato, according to Sensor Tower 🙏 Discover the details of this engaging ad and dive into Ivan's expert breakdown: https://lnkd.in/dtqxm7iC

💡 Have you ever considered how to improve D60 retention? Here's a great example from a game called Dislyte by Lilith Games. It's a gacha game, and the 'Shimmer' characters are very difficult or expensive to collect.The Reverbertron mini-game allows players to collect characters by completing daily tasks. Once you've completed 60 spins, you can choose one of the characters to keep.It's crucial to establish the value of the reward early in the game. Players should understand that it would cost a significant amount of money or take a year of playing to achieve this outside of the event, making the 60 days of tasks a necessity.This also creates a great synergy between product and user acquisition. It's easier to attract players to the game during a special event, and with stronger retention, there should generally be more engagement and […]

Unlocking the Power of Growth Marketing Strategies for Monetization Success8 steps to maximize your mobile app revenue:1. Understand Your AudienceKnowing your users = better targeting and higher engagementEasily do this by:• Using Google Analytics: track user behavior and preferences• Using Facebook Audience Insights: get detailed demographics2. Optimize User Acquisition (UA)Create a UA strategy → attract high-quality users who will convert.Find top channels by:• Running A/B tests on different ad platforms• Using App Store Optimization (ASO) to improve visibility3. Implement Effective Ad MonetizationIntegrate ads in a way that enhances the user experience.For example, consider using:• Rewarded videos: users opt-in to watch ads for in-app rewards• Native ads: blend seamlessly with app content4. Utilize Subscription ModelsOffer premium content or features through subscriptions.Optimize:• Pricing tiers: offer multiple levels of access• Free trials: encourage users to experience premium features5. Focus on RetentionRetaining users is […]

🚀Creatives trends in Mobile Gaming UA 🚀 One of the most critical aspects of mobile gaming User Acquisition (UA) is the creatives. In our latest episode, we dove deep into the top-grossing games to uncover what’s currently working as of June 2024.Here's what we found:Unconventional Elements: Supercell’s Brawl Stars is leading the charge with creative use of unconventional characters, like a poo character in a diaper. This unexpected twist grabs attention and differentiates the game in a crowded market. 💩👶Longer Video Creatives: Nexters' Hero Wars has shifted to longer creatives, with lengths ranging from 2-4 minutes. These are designed to engage viewers in the news feed rather than the typical Rewarded Video ad unit, suggesting a strategic move to capture and retain attention in a different format. 📺⏳Hypercasual Elements in Non-Hypercasual Games: We’ve noticed Playrix, Dreamgames and Supercent incorporating elements […]

2023's Mobile Marketing Mashup: Personal Journey Beyond the Clicks • Adventures in Ads:Micro-Moments & Storytelling: Forget the spray-and-pray approach. 2023 saw a laser focus on tailoring ads to specific user contexts and needs, capitalizing on fleeting moments of attention. Think heartwarming back-to-school ads during peak app usage hours or hyper-relevant fitness offers popping up after a workout session.Interactive Playgrounds: Passivity is passé. Users craved immersion, and marketers delivered. Interactive ads, playable demos, and AR/VR experiences blurred the lines between marketing and entertainment. Imagine trying on virtual makeup shades before buying or exploring a new car model through an interactive ad that feels like a joyride.Authentic Voices & Humor: Polished perfection got the boot. Real talk and genuine humor reigned supreme, with brands embracing user-generated content and relatable voices to build trust and connection. • Genre fluid Gaming:Hypercasual Hangover (With a […]

We’ve just launched a collaboration with Girls und Panzer in WoT! Hooray!🌟In my personal opinion this is a great and wholesome anime for those who love tank history. And that’s why: — A lot of different vehicles made with care and respect to historic details. Tanks are also main characters of this show!— Non-violent setting! Everything is presented as a sports competition between different schools. All tanks are equipped to conduct staged battles, without real danger to the participants (it may not always be believable though).— Different schools based on references to different countries with a little flair around it. And with fitting vehicles fleets.— Lighthearted story, quite simple and rather good for such a theme. It is building the foundation for competition between different schools with extensive tank battles in it.But I admit, I may be a bit biased. […]

What makes a good Game Designer? A big part of it is build around a simple thing: Routines. 💪 Overall I have worked with tens of Game Designers throughout my career so far and can nowadays identify best ones quite easily. How? Seeing their routines through, which will reveal how they think, approach design and overall tackle challenges from a larger picture on top of other important factors. 💯👍Why routines? They make one always go through different questions and details, which formalizes to proper game design that really have been thought and walked through by looking into all necessary details. When used properly, even someone who would have not been a Game Designer previously, but have been in games in another role, can produce an ok outcome just by following routines through that e.g., higher positioned Game Designers follow through […]

The most important part in games production, on a quest to build a successful game, is getting iterative development right - yet, most don't get it right nor don't even know how to approach it right. Where someone approaches games production or project management through regular agile, lean, etc. methodologies, the biggest trap one falls is just following up processes & frameworks - and believing things will work out. I mean, it's fine, but as an outcome you end up shipping less greatness & mediocre games.How one can achieve more? The biggest truth is in the 'iterative' approach. And, specifically, in terms of iterative development, it's not really about processes nor frameworks -- it's all about: Mindset; mindset of team, leads, etc. as well as stakeholders involved in. This is the key to crack it right in the first place.Where […]

Sometimes the line between work and passion is incredibly thin. Especially in an industry like ours, where the "product" we create and sell is all about enjoyment and fun. The distinction often lies in timing and perspective.For instance, if I take out a box of Lego pieces and start building a castle dungeon, at age 8, it’s simply seen as playtime. Fast forward to age 28, and this same activity can be clearly recognized as level designing and pure dedication to one's work and professional growth. And if you’re a bit older, the circle closes and you may find yourself blending both worlds and using your work tools to bring a premium touch to today's session of Gloomhaven.In either case, the photo would be quite similar.To be honest, I'm a bit unreasonably proud of the upgraded experience I created in […]

Hello and welcome to our exclusive series on mastering game development and launch! Today, we delve into one of our most challenging yet enlightening topics: conceptualizing your next groundbreaking game idea. This journey is uniquely creative and iterative, where no single step overshadows another. This post tries to outline comprehensive steps and essential concepts to inspire and guide you towards creating your next big hit. Happy developing and stay inspired! Identify Your Core Expertise Genre: Understanding your strengths and preferences in game genres is vital in the highly competitive gaming market. This understanding forms the core foundation for developing a successful game. The significance of genre expertise is often reflected in the funding stages a game achieves, especially during the ideation or Beta launch phases. A prime example of the impact of genre expertise is Dream Games. Their funding journey […]

Here they are, under Google Drive: https://drive.google.com/drive/folders/1TVydG6SeDNXnwnbii4jpp1cBQ-npgCfL

📣 When should you implement banner ads in your game? 📣 💡 To have Banner ads account for a significant amount of your ad revenue you need the following:- Long session lengths 📏 - Uninterrupted gameplay ❗ - A refresh rate that is optimized for your game or App Long session lengths allow you to increase the amount of impressions or IMP/DAU you show to your users. Generally, a banner IMP/DAU of 80-120 is what you should aim for if you’d like to earn a meaningful contribution to your user LTV. ☀ A big factor that helps increase the banner IMP/DAU is showing the same banner placement for as much of the user session as possible. Every time a user moves between menus and the banner placement changes, the mediation needs to reload the banner creatives, reducing the total amount of […]