admonetization

Urban Environment Design: Personal Notes Not long ago, while working with my colleague Paolo Vicenzi on finding the right art direction for a highly stylized city builder prototype, we discussed the fundamental elements that help players recognize a structure as a building and read urban environments, even when the art style is exaggerated or cartoonish.This is the original sketch I made during our conversation to illustrate this idea. (Obviously, I didn’t draw it to share publicly, but I think it still makes sense even out of context.) I recently came across it and thought it could be the start of a very interesting personal project.This post is the first in a series where I’ll be sharing sketches and tips on designing urban environments that are (1) Recognizable, (2) Easily Navigable and (3) ImmersiveStay tuned!Translation: 1. Box 2. Box with holes […]

🌟 Introducing Our New Series: Reducing CPI! 🌟 In this series, we're diving deep into strategies that can help you reduce your Cost Per Install (CPI) 🎯. We'll explore various methodologies with real-world examples, showing how simple tweaks like camera angle changes, color adjustments, or even creative hooks can significantly lower your CPI. 📉. For this post, we would like to tell you guys about playable ads and a tool that can help you make them with easeSeries Part 1: The Power of Playable Ads 🎮Playable ads are a fantastic way to boost your Click-Through Rate (CTR) and, when done right, can also help lower your CPI. By integrating a healthy mix of playable ads into your ad inventory, you can captivate your audience and drive more efficient results. 🔥I've come across an intriguing tool called Flex by Playable Factory. […]

📊 Our July 2024 Publisher Analysis reveals Azur Games maintaining their lead in downloads, mirroring their strong performance from the previous month. Rollic continues to dominate in IAP revenue, showcasing consistent success. 📈 Top 3 Publisher Downloads:Azur - 120 million downloads 📱🎉Saygames - 106 million downloads 📲🚀Supersonic - 82 million downloads 📥✨💰 Top IAP Revenue by Publishers:Rollic - $9 million USD 💵🏆Voodoo - $6.7 million USD 💸🥈Saygames - $5 million USD 💲🥉DataSource - AppMagichttps://lnkd.in/gxQvetmR TapNation Homa Azur Games SayGames ABI Game Studio Supersonic from Unity CrazyLabs Lion Studios Voodoo Rollic

The 7th issue of Creative Decode is here ✌️In this one, Ivan Razmakhov, the Production Director at AdQuantum, delves into the creative strategy behind Redecor - Home Design Game by Reworks. A Playtika Studio. The analyzed ad achieved a ranking of #23 on the AppLovin Network, according to Sensor Tower data. Check out the creative here: https://lnkd.in/dfsRrp2Z Keep on reading to get the insights behind this creative ⬇️

A round-up of the interesting & insightful in gaming this week: Stormgate, a promising RTS (Real-time Strategy) game made by an ex-Blizzard team with inspiration from C&C and StarCraft (two of my all-time favorites), was released this week in early access.So far I'm enjoying it and have not experienced the issues which produced some negative reviews.https://lnkd.in/eGm3UrX5Simon Lockerby and the fantastic team at Fateless Games is getting closer to demo at Gamescom.If you don’t know this team yet, you will soon!https://lnkd.in/eP7iKzS6I loved Hendrik Lesser’s very real assessment of the Songs of Silence, I’ve been playing this game a lot lately and really do recommend giving it a go!https://lnkd.in/euiFP8KyCentury Games’ Whiteout Survival, a mobile strategy game, reached an astounding $1B in revenue in less than a year and a half. Unlike Monopoly GO!, this game didn’t have a real IP. What a huge success story.https://lnkd.in/e9pSUfNQBen Sarraille’s […]

Do's and Don'ts for Growth MarketersUser acquisition (UA) is the lifeblood of any successful app or platform. But navigating the ever-evolving marketing landscape can be tricky. Here's a breakdown of key do's and don'ts to optimize your UA strategy:✅Do:✦Target the Right Audience: Laser focus your efforts on reaching users who truly need and value your product. Utilize data-driven targeting methods to identify your ideal customer profile.✦Craft Compelling Creatives: Attention spans are short, so grab users with engaging visuals, concise messaging, and a clear call to action (CTA). Test different creatives to see what resonates best.✦Embrace Experimentation: Don't be afraid to try new channels and tactics. Constantly analyze your data and adapt your strategy for continuous improvement.✦Invest in Organic Growth: Optimize your app store listing, leverage social media effectively, and build a strong brand reputation to attract users organically.✦Utilize Measurement & […]

Why you should use Hybrid Monetization in your app?When maximize your app's revenue potential, hybrid monetization is the key.Here’s why it works for gaming and non-gaming apps.1. Diversified Revenue Streams↳ Ads, in-app purchases, and subscriptions.↳ More ways to earn means more stability.2. User Experience Matters↳ Non-intrusive ads keep users happy.↳ Balanced approach retains user engagement.3. Increased Lifetime Value↳ Users spend more over time.↳ Combining methods boosts overall revenue.4. Better User Segmentation↳ Tailor monetization to different user groups.↳ Ads for non-payers, premium content for spenders.5. Adapt to Market Changes↳ Flexibility to switch strategies.↳ Stay ahead of trends and demands.6. Improve Retention Rates↳ Offer value through various channels.↳ Keep users coming back with diverse options.7. Enhanced Analytics↳ More data from multiple sources.↳ Better insights for optimization.8. Reduce Dependency Risks↳ Not reliant on a single revenue source.↳ Stability in fluctuating markets.9. Boosted Ad […]

Join the top 1% of app developers by following this:Mastering user acquisition and monetization is essential.No matter if you are using:• Applovin• Unity• IronsourceThe mobile app landscape is fiercely competitive, and user acquisition (UA) and ad monetization are the cornerstones of success. Three industry giants – Applovin, Unity, and Ironsource – are leading the charge with their robust solutions.Applovin: A juggernaut in the UA space, Applovin boasts a massive network of users and a powerful marketing automation platform. They excel at driving high-quality installs and user engagement for app developers.Unity: A game development powerhouse, Unity has expanded into UA and ad monetization with its Unity Ads platform. Unity Ads offers developers a seamless way to integrate in-app advertising within their games, maximizing revenue potential.Ironsource: A leader in mobile app monetization, Ironsource provides a comprehensive suite of solutions, including mediation, auction […]

You can make Millions at a price point of $0. Want to run a freemium model in your game?TRACK THESE 12 AREAS:• Revenue• Structure• Frequency• Conversion• Payer Ratio• Subscription• Paying Users• First Payment• Currency Flow• Advertisement• Payer Retention• Currency BalanceIt helps you address questions like:• How much are my users willing to spend?• What % of users see value in spending?• How can I increase payer retention?Complex variations may include metrics by item type, payment methods or stores.I hope this helps!Please repost! ♻️ Appreciate it.Anything you'd add or take away?Thank you for reposting. ❤️

📈🚀 Wood Nuts by Abi Games Studio Hits $500K/Day in Overall Revenue! $450k/day is ad revenue!  🚀📈 3️⃣ Three things drive this success; Clever ad placements, challenging gameplay, and a massive userbase of 4.5 million DAU.💡 Key to Wood Nuts' revenue model is interstitial ads, appearing after every level. With an average session length of 20 minutes, users encounter about 6 interstitial ads per session. The key here is that inter-ads are shown also when a user fails a level. As this is a hard game users will see a lot of interstitial ads. 🔥 Wood Nuts challenging gameplay that requires users to stay focused at all times to pass levels. Users can unlock 3 different sets of boosters and one more position slot by watching RV ads. That means that users can watch up to 4 RV ads per […]

NEW RELEASES & TRANSFERS “HEXABLAST” AND ”THROW BLOCKS” BY VOODOO With a high market share in the 🇺🇸 and addictive gameplay, "Hexa Sort" (published by Lion Studios and developed by gamebra.in and Mindstorm Studios) has become the puzzle of 2024 to beat. 🎯Since January, the game has accumulated almost US$6MM in IAP revenue and more than 18MM downloads (cf. AppMagic).For this reason, several studios and publishers have been releasing iterations of “Hexa”, looking for a new hit. 🚀Among them is the French 🇫🇷 giant Voodoo.NextBigGames published an analysis yesterday of “Stack N Sort”, a mix between "Hexa" and the 2048 puzzle.But Voodoo didn't stop there and launched 2️⃣ more iterations.✅ “HexaBlast” - Developed by Oreon Studios, it has a “blast” feeling when you match the pieces.✅ “Throw Blocks” - Developed by Rootcraft Game Technologies, "Throw" is an iteration of "Stack […]

RISING ON THE CHARTS ”OFFLINE GAMES - NO WIFI GAMES” BY JINDOBLU Those who follow the mobile games market closely have noticed a new title at the top of the charts.I'm talking about 💫 “Offline Games - No Wifi Games” by Jindoblu. 💫JindoBlu is an Italian game studio 🇮🇹 well-known in the industry.Founded by solo developer Moreno Maio, JindoBlu has been publishing games since the early days of the mobile market.It was one of those studios that took advantage of its good positioning in the stores. 💪According to AppMagic, JindoBlu has accumulated around 580MM downloads and US$2.7MM in IAP revenue to date.Its games portfolio exploded during the pandemic.Yet unlike other gaming companies, JindoBlu has continued to grow. 📈In January this year 🗓️, it reached its highest peak of installations, 21.5MM downloads.JindoBlu's big hits are collections of 2D mini-games.I mean, a […]