admonetization

What advice would I give to an aspiring investor after 5 years of investing? - Create online content to become known- Grow a network of founders, investors, operators- Invest your own money first, then start leveraging other people's money- Continuously grow deal flow to access new startups- Learn to utilize online tools to make better decisions- Be helpful to founders beyond the cash

Elder Scrolls Castles is currently earning around $70k daily in revenue. It's a big IP on PC but terrible on mobile. Is this another Warcraft Rumble case? 👇 In this episode, we discuss Bethesda Softworks's global launch and performance of this mobile game. Jakub discusses gameplay mechanics, innovative features, and monetization strategies, and I talk about the marketing approach.We are very concerned about the game's long-term viability and the lack of content updates, so we are drawing parallels to other mobile games like Warcraft Rumble.The UA basically doesn’t exist, using only a few static images and one long video cut into pieces. That's pretty sad! 📺 Watch on YouTube: https://lnkd.in/d_8-3VA8🎧 Listen on Spotify: https://lnkd.in/dKfmk_2x🦄 Subscribe to the Brutally Honest newsletter: lancaric.substack.com🗣 Join the discussion in our Slack channel: https://lnkd.in/dbrDdGiJThanks a lot, Sensor Tower, for all the data!two & a half gamers

My 8 take aways + 5 Expert insights: Must see for any mobile developer to evaluate publishing! I listed top mobile game publishers over the years.My take aways go like these:✦ Azur Games reminds 2018-2021 Voodoo growth!✦ Voodoo, Rollic, SayGames and Homa;All had successful transition to hybrid casual!✦ Scopely's Monopoly Go! is the most successfulmobile game of the last 2 years. Change my mind.✦ Playtika turned on acquisitions to gain impact.✦ Zynga acquisitions are WELL paying off.✦ There is a drastic drop on downloads - (23%)So make every download count! (monetize 🤷‍♂️ )✦ No such a thing as saturated genre!(Monopoly Go!, Match Factory, Royal Match)✦ Despite lower downloads, Supercell holds its grip. (not because of Squad Busters 🙁 )My special guests ! Yağız Gür✦ SciPlay’s Alictus, Playtika’s SuperPlay acquisition & Product Madness's incubator show a significant thing: ↳ They're smartly […]

Lucky Defense, developed by 111%, is a tower defense game that emphasizes luck-based mechanics, particularly through Gacha elements. Players must defend their base from waves of enemies by strategically placing various towers and defenses. What distinguishes this game is its incorporation of random elements, such as spinning a wheel or opening chests to gain bonuses, towers, or upgrades, adding an unpredictable twist to the gameplay. Core Gameplay Loop In Lucky Defense, you strategically place units in your base while competing against an opponent to eliminate as many enemies as possible. After every few rounds, a Boss wave emerges, and the waves continue only if both players defeat their respective bosses. While this introduces a 'team effort' element, the final outcome is determined by the unique damage each player inflicts, with the total damage deciding the winner. One key feature is […]

🚀 WeChat Minigames are absolutely crushing it in China 🚀 The numbers are crazy — 60-80% D1 retention for payers and a 3-5 month payback period! With the Chinese minigame market set to hit 500M MAUs this year and users playing for an average of 60 minutes a day ⏰, these fast-produced games are becoming a major revenue driver in China and a trendsetter for the West. What’s even more impressive? These minigames are developed by small teams of just 5-30 people in just 2-3 months, with a production cost of $140K per game 🎮💰.The RPG genre dominates the market, especially Loot Box RPGs like Nobody’s Adventure Chop-Chop 🐷, which takes up 30% of the revenue share of the whole market 💵. The market is fast-phased due to quicker payout schedules from ad networks and platforms. Net 1 Payout on […]

🚍 Interesting FTUE Approach in Bus Mania by ZPLAY 🚍 When it comes to First Time User Experience (FTUE), most games ease players in with simple levels before gradually ramping up the difficulty. Bus Mania by ZPLAY led by Jack Ho takes a bold and unexpected approach—starting with an aggressive difficulty spike as early as Level 2!This immediate challenge sets the tone for a more competitive experience right from the start, keeping players on their toes and driving engagement. It’s a fascinating deviation from the usual FTUE curve we see in similar games. 💥What’s more, they push rewarded ads early in the game, and their visually appealing helicopter rewarded ad with a VIP banner really stands out. 🚁✨ The combination of a challenging early level and an eye-catching ad design makes for a unique and engaging experience overall. DataSource - […]

💡 Interesting Monetization Strategy for Event Progression I recently encountered a well-designed offer during the game event. The game presented three different bundles, each offering items that help players progress faster in the event.What stood out to me was how these offers cater directly to players eager to make headway. Whether you go for the smaller bundle or the larger one, the focus is on giving players the tools they need to keep advancing without hitting a wall.It’s a smart approach that supports player progression while offering meaningful value, keeping players engaged and motivated.

As an investor, I admire founders who haven't built much yet but have significantly de-risked their venture by engaging with potential customers. They've identified pain points and developed a thesis on what needs to exist to solve these problems. They prioritize understanding the problem through customer conversations over immediate technological development. When developers dive into building too quickly, relying solely on hunches, they gamble with uncertain odds—sometimes as low as 5% or as high as 90%, but there's no way to know until it's built and measured.

🚀 Monetization Insight from Toon Blast --> I recently came across an interesting feature in Toon Blast that highlights how to effectively combine gameplay progression with monetization. The feature, called Progress Pack, rewards players with coins as they collect stars from completing levels. However, there’s a twist—players need to make a small purchase to claim the rewards they’ve already earned.💡 Here's why I find this compelling:1. Psychological Commitment: The pack offers up to 3500 coins with an attractive 95% off. The player earns stars naturally by playing, but to unlock the rewards they’ve "already earned," they need to pay a small amount. This taps into the psychology of ownership and sunk-cost fallacy, where players feel motivated to claim what they've worked towards.2. Gradual Engagement: The feature motivates longer engagement by gradually increasing the rewards as players reach higher milestones (10, […]