admonetization

Hamster Kombat is bigger than Monopoly GO, Royal Match, and many of my favorite games. 😳 But how? We all know the story: a mix of greed, virality, and referral marketing. It’s easy to get caught up in those talks about the second wave of play-to-earn hype and the future of gaming and Web3…But let us focus on what’s happening right now—the impact of this viral clicker on Telegram. 🐹Today, with 110M MAU, Hamster Kombat now makes up 15% of all Telegram users, according to AppMagic.So what did these insane numbers do for the messenger? — Helped the platform reach 700M MAU and brought in millions of new users 🆕— Popularized the Telegram App Center and flooded it with tap-to-earn projects 📈— Drove millions to download Tonkeeper wallet, greatly expanding the TON ecosystem 🔗Find out more in our latest article!

🎉 Slingshot Hook: The Evolution of a New Trend 👇 Guess what's making a comeback from the "ancient history" of gaming? The classic slingshot mechanic! It's been out of the spotlight for a while, but it's exciting to see this tried-and-true feature from Angry Birds being reinvented in creatives.From Dice Dreams using it in their ads (congrats to SuperPlay for joining the Playtika family!) to its recent appearance in Evony or Royal Match.Evony is quite an interesting beast. They run a ton of creatives and are already iterating on the Slingshot hook. Looks like this is the next big thing on the menu for multiple games!And now, even Royal Match is experimenting with this and incorporating the Slingshot Hook in their creative testing.Plus, a big surprise coming from Century Games recently. This is a new creative for Whiteout Survival (very […]

🚀 RISING IN THE CHARTS 📈”SATISROOM” BY FALCON GAME STUDIO Last week we were surprised by a new leader in worldwide game downloads. 🥇💫 “Satisroom: Perfectly Organize” by FALCON GAME STUDIO 💫Released in July, “Satisroom” blew through millions of downloads in September.Do you want to know the secret of this skyrocketing growth? 🤔👇 Go through the slides below and find out. 👇All data from AppMagic. 💯

This is super smart advertising by Rivergame's Last War 😁. By getting the actor Antony Starr, the marketing team cleverly created situations in the ads that heavily imply his major role (Homelander from The Boys series) even though, they probably don't have the rights for the series 😅, just for the actor. Despite not having the superhero costume, just by adding his signature laser eyes and his "unique" humor, you won't even notice that this is not Homelander. It fits really naturally, no Batsuit or Spiderwebs are needed to instantly recognize your favorite "superhero" 😎. Lately celebrity & IP crossover advertising in mobile gaming has seen an uptick, especially with the Squad Busters launch campaign, Royal Match Cameo usage, and now with the Monopoly GO Marvel in-game event. Maybe by the end of the year, we won't have fake ads […]

Wondering how Traffic games are in the top charts? 🚘​🚖​🎇​​ Check out some insights into the trend and dive into the fastest growing Traffic games in the world! 🔥​In my opinion these games are great for those who like to tap ☝️​Data from MobileAction

I'm 44, and I joined IT in my 3rd year at university.After 25 years in tech and 12 in GameDev, I've seen the industry change - rapidly.But one thing has stayed constant:THE RACE FOR SKILLED PROS.What surprises me sometimes is that age bias still creeps in, especially after 50.• Years of expertise• Strong networks• Niche skillsThese give older developers an edge that many studios value.Studios need their knowledge.🔴 But here’s the real question:Is the gaming industry doing enough to preserve the craftsmanship of older developers?• Crunches, cancellations• Ever-accelerating timelines• Constant shifts in technologyThese are the realities of the gaming world.And with all this pressure, investing in talents with decades of experience doesn’t always get top priority.Yet, studios still want these pros out there, producing.Because that’s where the money is made, and where they shine.🔴 But here’s the punchline:If we want […]

Actual mobile game launch process that works. Use proven techniques instead of your “way”:Your potential players want to see your game.- They want to see your crazy creatives,- They want to see actual game play,- They want a peak at progress and rewards,- They want to spend time in your game…Anyone can make a “game”.You are the only one that can make it “Unique.”When its you vs any developer out there,Make sure you are taking the right steps.Are you ready?Cheers! PS: Are you hesitating on taking these steps? Call 99-LAUNCH-MY-GAME and get a 110% discount + 5 game testing sessi…JUST KIDDING.

Co-written by Michael Kopelovich & Constantin-Alexandru Iorga The Lava Quest event has gained prominence as a Tier 1 live-ops event that blends competition, excitement, and clever psychological motivators to keep players engaged. Inspired by the battle royale mechanic, similar to Candy Crush’s "Candy Royale," Lava Quest has become a popular feature in match-3 games, including Royal Match. Although we may be a bit late to the party as this event has been running for quite some time, its popularity hasn’t waned—on the contrary, it has continued to grow and expand into other games and genres. This is why Constantin-Alexandru Iorga and I thought it would be interesting to break down the psychological aspects and design mechanics of Lava Quest, examining how it drives engagement and monetization. In this article, we’ll explore the core mechanics of Lava Quest, its psychological triggers, […]

  The Elder Scrolls Castles 🏰 by Microsoftlaunched on 10th of September. It is doing around $70K a day in overall revenue and 40K downloads a day currently. It has some bold iterations on the genre by combining 2 different games into one 👑 😁. I am talking about the the mashup of Fallout Shelter gameplay with Reigns, the rogue lite card game that literally plays like tinder. As seen on the image, you play in the usual 2D mode, where you build your castle. On top of it your king works as the decision maker, where you select different options in moral or resource dilemmas. Most of these will affect either the happiness of your workers or even whole factions of workers. Spoiler: Angry workers will assassinate their king ☠️ happened to me already 😅. On top of this […]

  𝐇𝐨𝐰 𝐭𝐨 𝐬𝐭𝐨𝐩 𝐭𝐡𝐞 𝐛𝐥𝐞𝐞𝐝𝐢𝐧𝐠 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐟𝐮*** 𝐲𝐨𝐮 𝐮𝐩? 😬 Today I will share a successful and insightful experiment that I have been running for a week with one of my clients.Let's start giving you some context:On September 9th, we started to see a HUGE DROP in organic installs that was affecting to our overall numbers. We didn't change anything in the campaigns, budgets (we were even spending more than the previous month) or the product but we were just having much less installs than usual and also less revenue.I started to analyze the organic performance and saw that from that day on, we started to lose a LOT of important keywords in the top 10. Then, I saw that AppTweak detected an algorithm change (screenshot 1) on September 14th (when all the keywords already dropped).Due to […]

  TRACKING RELEASES & TRANSFERS# 1 LIST OF SEPTEMBER, 2024 Hi Mobile Gaming Fanatics! 🤩📲Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫September's first list brings releases and transfers to big publisher accounts between Aug 16 and Sep 21.I've found 157 titles. 💪🔎I highlight 4️⃣ titles of them.✅ “Eternal Hero” by Supersonic from UnityA big Israeli publisher 🇮🇱 has released a stunning, high-quality action RPG. ✨“Eternal Hero” has two standout elements: game art and the deep gameplay.Its highly polished game art, with delightful details such as the excellent jump animation and the battles' SFX. ⚔️The game’s depth is also a highlight, with a character with dozens of features.Despite this depth, “Eternal” retains the easy gameplay of Hypercasual, with mechanics similar to Idle Arcade, combats that don't kill the player quickly, short dialogs, and an arrow tutorial […]