admonetization

What to keep your game fresh?ENTERTAIN YOUR PLAYERS WITH EVENTS!An event is a time-limited experience that boosts engagement and monetization.These 11 parts give you a full event view 👇 𝟭. 𝗣𝘂𝗿𝗽𝗼𝘀𝗲• Why are you starting this event?• No clear purpose means scattered focus.• Tip: Express the purpose in 1-2 sentences.𝟮. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗖𝗿𝗶𝘁𝗲𝗿𝗶𝗮• What targets will define success?• No criteria, no way to measure success.• Tip: Make criteria specific and achievable.𝟯. 𝗩𝗶𝘀𝘂𝗮𝗹 𝗥𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀• What’s the look and feel of the event?• No clear visuals disrupt development.• Tip: Use images to inspire creativity.𝟰. 𝗖𝗼𝗻𝗰𝗲𝗽𝘁• How can you summarize the event?• No concept, no stakeholder alignment.• Tip: Keep the concept jargon-free, and simple.𝟱. 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀• How will players interact with the event?• No depth in mechanics, no lasting interest.• Tip: Tie mechanics to the core concept.𝟲. 𝗦𝗰𝗼𝗽𝗲• What’s inside or outside the event?• No […]

Here are the top 10 gaming creative takeaways on what’s NOT working based on many GamePlan diagnostics we did for publishers of all sizes: 1. Gameplay mechanic not recognizable in a fraction of a second. 2. Too much repetition in visual execution. 3. Content that is too generic or too niche. 4. Stock footage. 5. Trying to say too much. 6. Visual clutter (such as unnecessary UI elements). 7. Everything is too small (made on a large screen, viewed on a tiny mobile). 8. Not isolating variables when testing creatives = no learning. 9. Doing only basic ad iterations. 10. Not utilizing affordable 3D hooks.

Want to start your career in Game Dev?FOLLOW THESE THREE STEPS:𝗦𝗧𝗘𝗣 𝟭: 𝗦𝗘𝗟𝗙-𝗟𝗘𝗔𝗥𝗡𝗜𝗡𝗚. ↳ Get familiar with the field.📚 BOOKS:The Art of Game Designhttps://lnkd.in/e7pAJpdwBlood, Sweat, and Pixelshttps://lnkd.in/escwgRZBReality is Brokenhttps://lnkd.in/ePCtAzr8Game Feelhttps://lnkd.in/eXwTAa7v▶️ YOUTUBEBrackeyshttps://lnkd.in/eyFD6UEZExtra Creditshttps://lnkd.in/e3kSmPGQGame Maker's Toolkithttps://lnkd.in/eShb3qwdGame Developers Conference (GDC)https://lnkd.in/eppfYqi4📢 COMMUNITIES Reddit (r/gamedev)https://lnkd.in/ecnH3JbcSlack (IndieDev)https://lnkd.in/eAmJaE96Discord (Game Dev League)https://lnkd.in/eagsjDPGDeconstructor of Funhttps://lnkd.in/eNuy5Hc8𝗦𝗧𝗘𝗣 𝟮: 𝗦𝗧𝗨𝗗𝗬𝗜𝗡𝗚. ↳ Advance with guided education.🌍 ONLINE COURSESEpic Games: Game Design Professionalhttps://lnkd.in/evHMusAcUnity: The Ultimate Guide to Game Devhttps://lnkd.in/egBjQJrAIntroduction to Game Developmenthttps://lnkd.in/e54cp42mHP: From Code to Creation.https://lnkd.in/e4usFaqF🎓 UNIVERSITIESExplore game development at Harvardhttps://lnkd.in/eB2vtfBz Introduction to Game Design at MIThttps://lnkd.in/eSbMXMUFAnimation at BHUhttps://lnkd.in/etz8_MNt Introduction to Game Audio at Berkleehttps://lnkd.in/e_ppj67y𝗦𝗧𝗘𝗣 𝟯: 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘. ↳ Turn knowledge into results.🕹️ GAME JAMSitch.iohttps://itch.io/jamsLudum Darehttps://ludumdare.com/Global Game Jamhttps://globalgamejam.org/Nordic Game Jamhttps://nordicgamejam.com/🚀 INTERNSHIPSWargaming Forgehttps://lnkd.in/esg2VjmtEpic Internshipshttps://lnkd.in/etDHGqa9Activision Early Careershttps://lnkd.in/er3K3hwVElectronic Arts Early Careershttps://lnkd.in/e8k-eqQ5💼 PORTFOLIOArtStationhttps://lnkd.in/e6ghghpNGitHubhttps://github.com/Behancehttps://www.behance.net/LinkedInhttps://www.linkedin.com/________Found this valuable?♻️ Repost to help your network.

The Gaming Industry's 'Big' Problem Remember the movie 𝘉𝘪𝘨 with Tom Hanks?It's a perfect mirror to today's gaming industry.I've been in gaming for 30 years.And I'm seeing a worrying trend.Game execs aren't 𝘱𝘭𝘢𝘺𝘪𝘯𝘨 anymore.They're lost in:- Corporate meetings- Disconnection from players- Misaligned prioritiesResult? Games suffering.(Think Concord's recent struggles)In 𝘉𝘪𝘨, Tom Hanks' character thrives because:1. He's passionate about toys2. He understands what kids want3. He brings fresh, honest perspectivesWhat today's gaming industry lacks:1. Passion for the Product Like Josh's love for toys, we need execs who genuinely love games.2. Market Understanding Josh knows what kids want. Do our execs know what gamers want?3. Real Solutions vs. Toxic Positivity Josh cuts through corporate noise. We need leaders who do the same.4. Aligned Leadership In 𝘉𝘪𝘨, execs lose sight of fun. Sound familiar?The solution?We need more 'Josh-like' leaders:- Passionate about games- In tune […]

How to approach marketability for your mobile games? Do you go full-blown scientific within current commercial sentiment, approach it differently with more research-based means, or through some other means and methods? 🎯 Overall there are many schools on this, whilst I've recently been part of myself on these two: 1. Very scientific process from concept and marketability testing to proving marketability first - followed by product as quickly as possible, at the earliest stage possible. 🧪 - Aiming for good marketability through e.g., intuitive and understandable mechanics with e.g., a mix of satisfying, skill-requiring, entertaining, and emotional appeals; on top of which investing further into the product once marketability is nailed. 2. Very product/market/audience/competitor/USPs/etc. -led approach with a thorough understanding of everything and tailoring theses-honoring games and messages and Ads/creatives out of that for the players. 🎮 - Aiming for an […]

Can Tencent Actually Acquire Ubisoft? 🤔There've been talks about it lately, but Guillemot Brothers took some strategic steps to protect their company from acquisition back in September 2022. 📅 At that time, Tencent increased its stake in Ubisoft from 4.5% to 9.99%, but the deal came with an important condition:❗ Tencent wouldn’t be able to increase its stake in the company for the following 8 years.So far, only two years have passed, and six more are still to go. This condition was specifically structured to safeguard the Guillemot family’s control and prevent any aggressive acquisition attempts from Tencent. 🚫So if both companies were to pursue a deal, they’d have to navigate this restriction—meaning a lot of paperwork and negotiations. If you want to learn more about it, I left the link for the Sep’22 deal analysis we made for InvestGame in […]

25 Unusual Tips for Game Designers (To level up your GD skills faster)1. Play a wide variety of games → Not just your favorite genres. → Explore indie games, retro titles, and even NFT and casino games. 2. Rapid prototype your ideas → Test concepts quickly to see what works and what doesn’t.3. Analyze successful games → Dissect what makes them fun. → Is it the mechanics, the story, or the progression?4. Join game jams → Short deadlines force creativity and help you collaborate.5. Embrace failure → Test bad ideas, break things, and learn from what doesn’t work.6. Play bad games → Study why they fail. It's just as valuable as learning from good games.7. Watch Let's Plays → Observe how different players interact with the same game. → You’ll get a range of perspectives.8. Try speedrunning → Mastering a […]

Most developers think hyper-casual games are dead.Meanwhile they millions of dollars in (IAP+Ad) revenue. Take a look at what’s going on in detail: https://lnkd.in/dy8tsqPgSend a quick message to Diana Levintova to learn more.Cheers! hashtag#gamedevelopment hashtag#mobilegames hashtag#videogamesAppMagic

Only 35.51% of U.S. mobile game spending stays in America.Ever wondered where the rest of that money goes?***In the first 9 months of 2024,U.S. mobile gamers spent~$6.336B on in-app purchases,but a "surprising" majority of that moneyends up in the hands of foreign developers.Let’s break down where the other 64.49% of that revenue is flowing.***Top 3 Countries Profiting Most from U.S. Mobile Players:🥇 USA Mobile Game Devs - $2.250M🥈 Israel Mobile Game Devs - $742M🥉 Turkey Mobile Game Devs - $719MWhy Spending on Local Games Matters:When people spend on locally produced mobile games,it benefits their country’s economy in a big way.Choosing games developed within a countrymeans more of the revenue stays local,supporting jobs, innovation, and the growth of homegrown talent.In contrast, when the majority of consumer spending flows to foreign developers,it limits opportunities for domestic studios to thrive.In a global market, […]

Reelshort Review: Netflix should take notes! Short-form entertainment game making $25+mil/month redefining the interactive novel genre👇 Influencing the story? Make choices during the short-form videos. Sounds like a game? It is! Reelshort gets all the stories from Chapters but with real people with all drama short plots! The minutes-long shows, catering to mobile-primed female audiences, aren’t exactly highbrow—think rags-to-riches revenge plots and werewolf-vampire fantasies—but they’re addictive, and viewers are paying to stay tuned to hits like "Fated to My Forbidden Alpha" and "The Double Life of My Billionaire Husband." CEO Joey Jia says the app has been downloaded over 30 million times. It also reportedly generates an average monthly revenue of $10 million; one show, which might have 60-90 short episodes, costs an average of $300,000 to produce. Reelshort is doing a cross-promo on steroids! Offerwall light in their own apps […]

The following post explores what happened in 2023 and major trends in gaming in 2024. Sources: 1. Newzoo report, 2. Enterprise App Today, 3. IFPI Music Annual Report, 4. Wordsrated report Sources: 1. Newzoo report References: 1. Newzoo report on PC and Console market References: 1. a16z blog posts, 3. GDC Talks References: 1. Newzoo report on Transmedia References: 1. SeekingAlpha 2. Stillfront Q3’23 report 3. Xsolla state of play report 2023 References: 1. Newzoo report on PC and Console market References: 1. Statista report on VR References: 1. Xsolla report 2. Microsoft Cloud article References: 1. Medium article by Jon Radoff, 2. a16z blog posts, 3. GDC Talks

First, I have some news regarding the EGD templates. 2019 I started sharing useful startup templates, including a cap table modeling tool, NDA templates, board meeting minutes, and more. Many have asked for the templates that have gone offline. I put everything together into a Google Drive folder, which you can access here. These files are view only, so you must make your own copies before using them. Most read pieces During the first half of 2024, these pieces were the most read by Elite Game Developers. Gaming Startups in Finland: From Boom to Bust? As a Finnish game developer and startup investor, I'm very concerned about the Finnish games industry. In this piece, I discuss three reasons gaming startups have nearly vanished in Finland and what key elements that once made Finland a powerhouse in the gaming industry are […]