📣 When should you implement banner ads in your game? 📣
💡 To have Banner ads account for a significant amount of your ad revenue you need the following:
– Long session lengths 📏
– Uninterrupted gameplay ❗
– A refresh rate that is optimized for your game or App
Long session lengths allow you to increase the amount of impressions or IMP/DAU you show to your users. Generally, a banner IMP/DAU of 80-120 is what you should aim for if you’d like to earn a meaningful contribution to your user LTV.
☀ A big factor that helps increase the banner IMP/DAU is showing the same banner placement for as much of the user session as possible. Every time a user moves between menus and the banner placement changes, the mediation needs to reload the banner creatives, reducing the total amount of impressions you show. Keeping the same banner placement across menus, gameplay, etc. increases banner impressions by 10-25%.
Setting a refresh rate that is optimized for your game or app can make insane improvements to your banner revenue. Reducing the refresh rate from 30 to 10 seconds in theory increases the amount of impressions but also drastically changes eCPM and can impact your long-term retention. Unity and AppLovin mediations allow you to set your refresh rate on anything between 30, 20, 15, or 10 seconds. Google AdMob has a default setting of 30 seconds that can’t be changed. Test varying settings to make sure you pick the setting that maximizes your AdARPDAU.
To showcase how meaningful banner revenue can be in a game two & a half gamers analyzed Digital Melody Games‘ new game Supermarket Manager. Here banners could have contributed about the same amount as half of the current IAPs if implemented correctly.
