Super Bowl Mobile Game Commercials

$8M for 30 seconds, mobile games used to fight for a Super Bowl ad spot. Why are they gone?

🏈 Today, the NFL Championship features on ESPN:
Philadelphia Eagles vs Kansas City Chiefs.

🎬 Around 80 top-tier commercials will air,
setting the benchmark for TV advertising as usual.

The world’s biggest brands show their creativity
💰 and their market dominance, on this stage.

Top of that, you know:
Mobile Games is almost a $100B industry,
🇺🇸 and U.S. alone generates 1B+ downloads/year.

So, what’s the issue? Why no games advertised?
Wouldn’t this be a prime opportunity?

Not exactly.

With user acquisition costing arm and a leg,
every ad dollar spent needing to be justified.
Studios rely on high-precision digital ads 🎯,
where every click, install, and purchase is tracked.

They can’t do that on TV.

Super Bowl ads may offer massive reach, but they
lack the tracking and direct response impact.

It’s not about the cost, it’s about the measurability.

Still, who knows?

Maybe we’ll see them make a comeback in the future.