Squad Busters: Why 50% Daily Revenue Drop Doesn’t Bust New Formula

What do we have a month after the release of Squad Busters?

Well, the numbers are down, public sentiment isn’t in favor of the game and I play the game less than I thought I would.

But why am I still optimistic about it?

To answer this, we teamed up with brilliant game analyst Alexandra Dedyukhina and conducted a thorough deconstruction of the game and its performance over the first month.

In short, our optimism comes from 2 key points:

1. The game stands unique in Supercell’s portfolio. Despite potential audience cannibalization due to the cross-IP setting, Squad Busters does stand out.

2. Most of the issues causing player drop-off are fixable. With time, research, and consistent updates, the overall experience can be significantly improved.

3. We saw the masters of LiveOps at work. Remember how Supercell turned Brawl Stars from an all-time low to an all-time high in just a few months?

If anyone can bring Squad Busters to heights, it’s Supercell.

But what’s more important, even if I am wrong, the amount of insights and lessons we can learn from the game is insane!

We highlighted many of them here, feel free to check out!