Sports Apps are becoming increasingly popular.

Sports apps are becoming increasingly popular. As I work on the business side of the sports industry, I decided to examine three types of sports apps: Sports Betting, Sports News, and Sports Games—from a data perspective.

I am sharing some part of my analysis in this post. It should be interesting for anyone working with those topics and/or interested in Sports topics in general.

A few elements:
▪️ Sports Betting grew significantly in 2023 and is growing strongly in 2024 still
▪️ That growth is especially visible on iOS (2023 was a period with very strong growth on Android and 2024 that focus moved more towards improving user quality, growing user loyalty)
▪️ Sports News and Sports Games have slower growth, although they have still very significant scale
▪️ We see more and more apps that focus not only on downloads, although on in-app and subscriptions revenue (especially in Sports News and Sports Betting as it was not the case in the past).
▪️ Of course Soccer as the theme is the most popular, although we see rising new topics, ie Cricket.

Data is based on estimates (Data.ai and Sensor Tower) and it not easy to analyse Sports topics in apps (as taxonomy is still developing there), although it should give pretty good view on those topics