Sonic Rumble is dropping globally on February 28th!

Sonic Rumble is dropping globally on February 28th!

➜ SEGA is entering the multiplayer mobile space
➜ Sonic the Hedgehog 3 movie is out soon (transmedia strategy!)
➜ The IP is now part of the Angryverse from Rovio Entertainment
➜ The lore is bigger than ever

Having worked on many collaborations before, here’s how I’d launch it on Apple Search Ads (ASA):

1️⃣ Leverage the Angryverse
A Sonic x Angry Birds collab is the perfect way to drive installs. Promote exclusive skins, themed events, and cross-promos with tailored Custom Product Pages (CPPs).

2️⃣ Dominate searches
Run campaigns on high-intent keywords like [sonic], [party game], and [multiplayer] to capture fans and prevent competitors from hijacking the IP.

3️⃣ Start early, go big
Kick off ASA campaigns a few days before launch to build momentum and capitalise on the hype.

4️⃣ Strategic placements
Use Today Tab and Search Tab ads to maximise awareness.