Some nonobvious / insightful 💡 takeaways from the CTA survey:
• 18% of gamers (28.6m) are hardcore; most economically active. 73% male, avg. 29 y/o. Play 42h / week, spend most time on premium games. 91% play on PC / consoles. 51% engaged in creating content. Preference for multiplayer games, shooters, open-world games. • 46% of gamers (72.1m) are “core” gamers. Not as active as hardcore, play fewer games & genres, but still quite often. • 36% (55 million people) are casual gamers (least engaged) • Gaming lifecycle chart (below) is interesting food for thought, and resonates with my own experience. • Every generation self-identifies more strongly as ‘gamers’ than the one before.
For anyone with access to full survey, I’d be curious to know the 𝘦𝘹𝘢𝘤𝘵 criteria for placing a respondent into one of the three groups (hardcore, core, casual).