2023 emerges as a pivotal year, marked by shifting market dynamics and evolving consumer behaviors.
Game devs are surfing a wave of uncertainty as the pandemic peak fades. With markets saturated and economies shaky, it’s a wild ride ahead! No surprise anyways, right?
Understanding Key Trends in Mobile Gaming Marketing
In the ever-changing world of mobile gaming, two big trends stand out: more advertisers and loads of fresh, creative content. With competition heating up, catchy and original ads are the name of the game.
Insights from APAC
APAC emerges as the epicenter of mobile gaming marketing, with Southeast Asia emerging as a particularly intense battleground for UA. What was once a blue ocean market has transformed into a highly saturated arena, underscoring the fierce competition prevalent in the region.
Navigating Market Dynamics in Q3
Despite the intensifying competition, the global gaming market exhibits resilience as it seeks out new growth opportunities. Q3 emerges as a pivotal period, characterized by robust investment, revenue, and download data, signaling a comprehensive revival of the gaming market.
2023 Q3 Global Mobile Game Marketing Trend Insight report offers a detailed exploration of market dynamics during this critical period.
Key Findings and Market Details
With over 110,000 global mobile game advertisers and 169 monthly creatives per advertiser in 2023, competition in the market intensifies, reflecting a 72.3% year-over-year growth in advertisers. The Middle East emerges as a big emerging market for gaming advertisers.
Up for more Mobile Marketing insights? See State of Mobile Gaming 2024.
