Season Pass 101

Season Pass 101

Here’s a guide based on insights from the Playliner report featuring the 30 top-grossing games in the US.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗦𝗲𝗮𝘀𝗼𝗻 𝗣𝗮𝘀𝘀?
• A limited-time event where players level up by
earning points in core gameplay.
• Offers two types of rewards: free and premium
(premium unlocks with purchase).

𝗪𝗵𝘆 𝗔𝗱𝗱 𝗮 𝗦𝗲𝗮𝘀𝗼𝗻 𝗣𝗮𝘀𝘀?
• Boosts engagement by encouraging players to log in
more often to unlock rewards.
• Incentivizes purchases by motivating players to buy
the pass to avoid missing out on rewards.

𝗞𝗲𝘆 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗦𝗲𝗮𝘀𝗼𝗻 𝗣𝗮𝘀𝘀 𝗗𝗲𝘀𝗶𝗴𝗻:
• Appears early, typically available by level 36.
• Duration is around 21-31 days per pass.
• Reward structure includes about 30 levels of rewards,
tied to core gameplay activities.

𝗣𝗿𝗶𝗰𝗶𝗻𝗴 & 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆
• Price ranges from $2.99 to $9.99
– Casino games tend to have cheaper passes
– Mid-core games have higher-priced passes
• Frequency is about 1.2 passes per month, keeping
engagement fresh and frequent.

𝗦𝗶𝗻𝗴𝗹𝗲 𝘃𝘀. 𝗗𝗼𝘂𝗯𝗹𝗲 𝗣𝗮𝘀𝘀𝗲𝘀
• Clear preference for double passes, with 59% of games
using a two-tiered paid rewards system.

𝗞𝗲𝗲𝗽𝗶𝗻𝗴 𝗶𝘁 𝗙𝗿𝗲𝘀𝗵 𝗼𝗻 𝗥𝗲𝗽𝗲𝗮𝘁
• When a pass repeats, 43% of games refresh the design
to maintain interest with new themes and visuals.

Season Passes are a win-win: players get unique rewards,
and developers see higher engagement and revenue.
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Message Kirill Razumovskiy from Playliner for an intro meeting, and he’ll share the full Season Pass report.