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Season Pass 101

Anton Slashcev

Season Pass 101

Hereโ€™s a guide based on insights from the Playliner report featuring the 30 top-grossing games in the US.

๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐—ฎ ๐—ฆ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐—ฃ๐—ฎ๐˜€๐˜€?
โ€ข A limited-time event where players level up by
earning points in core gameplay.
โ€ข Offers two types of rewards: free and premium
(premium unlocks with purchase).

๐—ช๐—ต๐˜† ๐—”๐—ฑ๐—ฑ ๐—ฎ ๐—ฆ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐—ฃ๐—ฎ๐˜€๐˜€?
โ€ข Boosts engagement by encouraging players to log in
more often to unlock rewards.
โ€ข Incentivizes purchases by motivating players to buy
the pass to avoid missing out on rewards.

๐—ž๐—ฒ๐˜† ๐—ง๐—ฟ๐—ฒ๐—ป๐—ฑ๐˜€ ๐—ถ๐—ป ๐—ฆ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐—ฃ๐—ฎ๐˜€๐˜€ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป:
โ€ข Appears early, typically available by level 36.
โ€ข Duration is around 21-31 days per pass.
โ€ข Reward structure includes about 30 levels of rewards,
tied to core gameplay activities.

๐—ฃ๐—ฟ๐—ถ๐—ฐ๐—ถ๐—ป๐—ด & ๐—™๐—ฟ๐—ฒ๐—พ๐˜‚๐—ฒ๐—ป๐—ฐ๐˜†
โ€ข Price ranges from $2.99 to $9.99
– Casino games tend to have cheaper passes
– Mid-core games have higher-priced passes
โ€ข Frequency is about 1.2 passes per month, keeping
engagement fresh and frequent.

๐—ฆ๐—ถ๐—ป๐—ด๐—น๐—ฒ ๐˜ƒ๐˜€. ๐——๐—ผ๐˜‚๐—ฏ๐—น๐—ฒ ๐—ฃ๐—ฎ๐˜€๐˜€๐—ฒ๐˜€
โ€ข Clear preference for double passes, with 59% of games
using a two-tiered paid rewards system.

๐—ž๐—ฒ๐—ฒ๐—ฝ๐—ถ๐—ป๐—ด ๐—ถ๐˜ ๐—™๐—ฟ๐—ฒ๐˜€๐—ต ๐—ผ๐—ป ๐—ฅ๐—ฒ๐—ฝ๐—ฒ๐—ฎ๐˜
โ€ข When a pass repeats, 43% of games refresh the design
to maintain interest with new themes and visuals.

Season Passes are a win-win: players get unique rewards,
and developers see higher engagement and revenue.
——————–

Message Kirill Razumovskiy from Playliner for an intro meeting, and he’ll share the full Season Pass report.

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