Scopely’s Stumble Guys Faces Downhill Slide in Engagement

📉 Scopely’s Stumble Guys Faces Downhill Slide in Engagement—What’s Next? 📈

According to my analysis with AppMagic, Stumble Guys, a hit from Scopely, is seeing decline in downloads and engagement as it progresses through its lifecycle. This trend, while common among games after their peaks, highlights a critical point: without re-freshening of gameplay and strategic updates, it’s challenging to maintain DAU and MAU once the spikes are gone. Squeezed up monetization and economy can bring up cash on the table while engagement is going down, but that squeeze, without doing anything else, can end up churning users more.

Scopely has taken some steps to address this by launching Stumble Guys across multiple platforms. And while this approach helped bring new waves of players, quick insights from SteamDB reveal a similar downhill trend post-launch, signaling that while multi-platform reach is valuable, it alone can’t sustain engagement long-term.

📈 Where to Go Next?

To breathe fresh life into Stumble Guys and boost engagement, Scopely could consider doubling down on social mechanics that foster both cooperative and competitive play. Specifically:

🤝 Social Co-Op and PvP Features: Building out mechanics that ever-deepen social connections—such as team-based obstacles, co-op challenges, or PvP tied to teamwork—could create new and lasting engagement loops. This approach resonates strongly with Gen Z and Gen Alpha audiences, who increasingly seek social, collaborative experiences in games. It would be like investment into the future that directly starts to audiences with whom the game can catch more growth.

💣 Emergent Gameplay for Shareable, Streamable Moments: Introducing mechanics that spark spontaneous, funny moments gives players reasons to share their experiences. These types of features, like wild physics-based stunts or chaotic challenges, can drive organic growth as players stream, brag, and share across social media, turning Stumble Guys into a lasting platform for viral gameplay. Game has lots of elements there already, so investing into something like this could be considerable.

Scopely definitely needs to approach these things in good consideration, as they paid out quite a lump sum of cash for acquiring the rights for the Stumble Guys IP. With a renewed focus on social features and gameplay depth, Scopely has an opportunity to reinvigorate Stumble Guys—creating a strategy that aligns with the future needs of younger audiences and extends the longevity of the IP and revenues. I’m #OpenToWork on something like this if it would be up to me, as these layers are super interesting and the future where games are going.