Background

Save the King trend grew popular in 2024.

Matej Lancaric
๐Ÿ”ฅ”๐—ฆ๐—ฎ๐˜ƒ๐—ฒ ๐— ๐—ฒ” ๐—”๐—ž๐—” “๐—ฆ๐—ฎ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ž๐—ถ๐—ป๐—ด” ๐˜๐—ฟ๐—ฒ๐—ป๐—ฑ ๐—ด๐—ฟ๐—ฒ๐˜„ ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฝ๐—ผ๐—ฝ๐˜‚๐—น๐—ฎ๐—ฟ ๐—ถ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฐ.

I spent ๐Ÿฐ๐Ÿฌ ๐—ต๐—ผ๐˜‚๐—ฟ๐˜€ on this trend research, so you don’t have to! Was it Royal Match or another game that brought it first? ๐Ÿ‘‡

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๐—ฅ๐—ผ๐˜†๐—ฎ๐—น ๐— ๐—ฎ๐˜๐—ฐ๐—ต (๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿญ) โ€“ features special mini-levels where the player must quickly solve puzzles to save King Robert from peril. These are presented as the Kingโ€™s Nightmare levels, in which King Robert is trapped in a dangerous situation (like a room filling with water, a dragon threatening him, or spreading fire) and the player has limited moves or time to rescue himโ€‹.
โ€‹
This โ€œprotect or rescue the monarchโ€ idea in Royal Match ๐—ฑ๐—ถ๐—ฑ ๐—ป๐—ผ๐˜ ๐—ฒ๐—บ๐—ฒ๐—ฟ๐—ด๐—ฒ ๐—ถ๐—ป ๐—ถ๐˜€๐—ผ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป. It builds on a long history of games and storytelling where safeguarding a royal character is central. It goes from ancient board games and classic tales to modern video games and mobile puzzles. But lets not go that far.

I found a very interesting thing. The lines are very blurry because the Sensor Tower data only goes into 2022, but there are ๐—ง๐—ผ๐—ผ๐—ป ๐—•๐—น๐—ฎ๐˜€๐˜ “๐˜€๐—ฎ๐˜ƒ๐—ฒ ๐—บ๐—ฒ” ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐˜„๐—ฒ๐—ฟ๐—ฒ ๐—ฟ๐˜‚๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ถ๐—ป ๐——๐—ฒ๐—ฐ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฌ, way before Royal Match was released. Guess what? The Dream Games team is a former Peak team, right? Not only did they have the genre expertise on the product side, but they might also have brought a very interesting UA weapon with them, and they perfected it over the years.

We also see Dice Dreams (SuperPlay / Playtika) and Candy Crush Saga (King) saving their characters in creatives.

๐—œ๐—ณ ๐˜„๐—ฒ ๐—น๐—ผ๐—ผ๐—ธ ๐—ถ๐—ป๐˜๐—ผ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฐ, ๐˜€๐—ผ ๐—บ๐—ฎ๐—ป๐˜† ๐—ด๐—ฎ๐—บ๐—ฒ๐˜€ ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐—ฒ๐—ฑ ๐˜๐—ต๐—ถ๐˜€ “๐˜€๐—ฎ๐˜ƒ๐—ฒ ๐—บ๐—ฒ” ๐—ฐ๐—ผ๐—ป๐—ฐ๐—ฒ๐—ฝ๐˜ ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต. Because, simply, there is no other option. Look at how Match Factory (Peak again, btw) or Match Villains (Good Job Games) started jumping on this trend.

The latest addition to the party is Magic Sort (Grand Games). Awesome iteration.

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