Background

Royal Kingdom to Grow Match-3 GDP

Phillip Black

๐—ฅ๐—ข๐—ฌ๐—”๐—Ÿ ๐—ž๐—œ๐—ก๐—š๐——๐—ข๐—  ๐—ง๐—ข ๐—š๐—ฅ๐—ข๐—ช ๐— ๐—”๐—ง๐—–๐—›๐Ÿฏ ๐—š๐——๐—ฃ
โ€ข Royal Kingdom launching Nov 22; today!
โ€ข Royal Match has run away with it, but Candy Crush has grown over the long haul!
โ€ข Some of its best quarters over the last two years.
โ€ข Royal explosive growth didnโ€™t come at anyoneโ€™s expense; Bezos and Paul Graham are right.
โ€ข ๐— ๐—ผ๐˜€๐˜ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐—ฑ๐—ถ๐—ฒ ๐—ฏ๐˜† ๐˜€๐˜‚๐—ถ๐—ฐ๐—ถ๐—ฑ๐—ฒ, ๐—ป๐—ผ๐˜ ๐—ต๐—ผ๐—บ๐—ถ๐—ฐ๐—ถ๐—ฑ๐—ฒ.
โ€ข Of the big threeโ€”Candy, Scapes, and Royalโ€”only Royal lacks the 2nd and 3rd+ spin-offs.
โ€ข โ€œ2nd flagshipโ€ games do well, but that seems like the ceiling (Familyscape and additional Candy spin-offs struggled)

๐—ฃ๐—ข๐—ž๐—˜๐— ๐—ข๐—ก ๐—ฃ๐—ข๐—–๐—ž๐—˜๐—ง: ๐—ฆ๐—›๐—”๐—ฅ๐—ž๐—™๐—œ๐—ก ๐—ข๐—ฅ ๐—ฅ๐—จ๐—ก-๐—ฅ๐—”๐—ง๐—˜?
โ€ข ๐—–๐—ผ๐—ฟ๐—ฟ๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป: Downloads were falling fast last time we checked (steady revenue pulled: Nov 5; Updated: Nov 14)
โ€ข ๐—จ.๐—ฆ. ๐—ฑ๐—ผ๐˜„๐—ป๐—น๐—ผ๐—ฎ๐—ฑ๐˜€ ๐—ณ๐—ฒ๐—น๐—น ๐˜๐—ผ ๐—ฒ๐—พ๐˜‚๐—ถ๐—น๐—ถ๐—ฏ๐—ฟ๐—ถ๐˜‚๐—บ, ๐—ฏ๐˜‚๐˜ ๐—๐—ฎ๐—ฝ๐—ฎ๐—ป, ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐Ÿฎ๐Ÿญ-๐—ฑ๐—ฎ๐˜† $๐Ÿฎ๐Ÿฐ ๐—ฅ๐—ฃ๐——, ๐—ต๐—ฎ๐˜€ ๐—บ๐—ฎ๐—ถ๐—ป๐˜๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฑ ๐˜€๐˜๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ฑ๐—ผ๐˜„๐—ป๐—น๐—ผ๐—ฎ๐—ฑ๐˜€ ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜๐—ต๐—ฒ ๐˜€๐˜๐—ฎ๐—ฟ๐˜. Actual UA reinvestment? With high RPD, should this be increasing?
โ€ข Can the success continue?
โ€ข Meta-collection cores could have diminishing returns (see web3), but brand could take this home. Remember: ๐˜—๐˜ฉ๐˜บ๐˜ด๐˜ช๐˜ค๐˜ข๐˜ญ ๐˜Š๐˜Š๐˜Ž ๐˜ฅ๐˜ฐ๐˜ฆ๐˜ด ~$850๐˜” ๐˜ข๐˜ฏ๐˜ฏ๐˜ถ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ช๐˜ฏ ๐˜‘๐˜ข๐˜ฑ๐˜ข๐˜ฏ ๐˜ข๐˜ญ๐˜ฐ๐˜ฏ๐˜ฆ.
โ€ข One to watch in 2025!
โ€ข ๐—ฆ๐—ฒ๐—ฐ๐—ผ๐—ป๐—ฑ ๐——๐—ถ๐—ป๐—ป๐—ฒ๐—ฟ, ๐—ฏ๐—ฟ๐—ถ๐—ป๐—ด ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—น๐—ผ๐—ผ๐˜ ๐—ฏ๐—ผ๐˜…๐—ฒ๐˜€ ๐˜๐—ผ ๐— ๐—ฎ๐—ฟ๐˜ƒ๐—ฒ๐—น ๐—ฆ๐—ป๐—ฎ๐—ฝ!

๐—ง๐—›๐—˜ ๐—ก๐—˜๐—ซ๐—ง ๐—š๐—ฅ๐—˜๐—”๐—ง ๐— ๐—ข๐—•๐—” ๐—œ๐—ฆ ๐—›๐—˜๐—ฅ๐—˜…๐—–๐—›๐—œ๐—ก๐—” ๐—ข๐—ฅ ๐—•๐—จ๐—ฆ๐—ง.
โ€ข Supervive (BR-MOBA) from Theorycraft Games ($๐Ÿด๐Ÿด๐—  ๐—ฟ๐—ฎ๐—ถ๐˜€๐—ฒ๐—ฑ) released into Early Access.
โ€ข Former League of Legends leadership team jumped ship to start this company.
โ€ข ~29k Peak PSU; enough to enter the Top 50 Steam ranks, but only over the last two days.
โ€ข An uncited but highly suggestive rumor is that ๐—Ÿ๐—ฒ๐—ฎ๐—ด๐˜‚๐—ฒ ๐—ผ๐—ณ ๐—Ÿ๐—ฒ๐—ด๐—ฒ๐—ป๐—ฑ๐˜€ ๐—ฑ๐—ฒ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐Ÿณ๐Ÿฌ-๐Ÿด๐Ÿฌ% ๐—ผ๐—ณ ๐—ถ๐˜๐˜€ ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜๐—ต๐—ฒ ๐—˜๐—ฎ๐˜€๐˜ ๐—ฟ๐—ฎ๐˜๐—ต๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐—ป ๐˜๐—ต๐—ฒ ๐—ช๐—ฒ๐˜€๐˜.
โ€ข With China allowing the global version of Steam to be released nationally, can this game backdoor into China without regulator approval?
โ€ข ๐—–๐—ฎ๐—ฝ๐—ถ๐˜๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—–๐—–๐—ฃโ€™๐˜€ ๐—น๐—ฎ๐—ฐ๐—ธ ๐—ผ๐—ณ ๐—ฒ๐—ป๐—ณ๐—ผ๐—ฟ๐—ฐ๐—ฒ๐—บ๐—ฒ๐—ป๐˜! ๐—–๐—ต๐—ถ๐—ป๐—ฒ๐˜€๐—ฒ ๐—ถ๐—ป๐—ณ๐—น๐˜‚๐—ฒ๐—ป๐—ฐ๐—ฒ๐—ฟ! ๐—Ÿ๐—ฎ๐—ป๐—ด๐˜‚๐—ฎ๐—ด๐—ฒ ๐—น๐—ผ๐—ฐ๐—ฎ๐—น๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป!

๐—ฅ๐—ข๐—•๐—Ÿ๐—ข๐—ซ ๐—œ๐—ฆ ๐—ฅ๐—จ๐—ก๐—ก๐—œ๐—ก๐—š ๐—ข๐—จ๐—ง ๐—ข๐—™ ๐—ž๐—œ๐——๐—ฆ; ๐—”๐——๐——๐—˜๐—— ๐Ÿญ๐Ÿฌ๐—  ๐——๐—”๐—จ
โ€ข Up 27% year over year, with another 10M DAU Quarter over Quarter
โ€ข ๐—จ๐—ฝ ๐—ฎ๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐—ฎ๐—น๐—น ๐—ฟ๐—ฒ๐—ด๐—ถ๐—ผ๐—ป๐˜€!
โ€ข ~40-50M U13 kids in the US and Canada, ๐—ฅ๐—ผ๐—ฏ๐—น๐—ผ๐˜… ๐—ต๐—ฎ๐˜€ ๐Ÿฑ๐Ÿฌ% ๐—ผ๐—ณ ๐—ฎ๐—น๐—น ๐—ธ๐—ถ๐—ฑ๐˜€ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—จ.๐—ฆ. ๐—ฎ๐—ป๐—ฑ ๐—–๐—ฎ๐—ป๐—ฎ๐—ฑ๐—ฎ ๐—ฎ๐˜€ ๐——๐—”๐—จ.
โ€ข Added 2M more Over 13 DAU as well!
โ€ข ๐˜Š๐˜ฐ๐˜ด๐˜ต๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ณ๐˜ฆ๐˜ท๐˜ฆ๐˜ฏ๐˜ถ๐˜ฆ ๐˜ข๐˜ณ๐˜ฆ ๐˜ด๐˜ต๐˜ช๐˜ญ๐˜ญ ๐˜ณ๐˜ช๐˜ด๐˜ช๐˜ฏ๐˜จ they must sever the umbilical cord. Nonetheless, engagement growth marches on.

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