Roblox Levels Up Advertising With Google Partnership

Roblox just pressed play on a major ad power-up, teaming up with Google to bring immersive ad formats, like Rewarded Video, straight into the game world through Google Ad Manager.

This move lets brands seamlessly tap into Roblox’s massive Gen Z audience, reaching tens of millions of daily players. Advertisers can now buy video spots directly or programmatically, turning in-game moments into marketing magic.

And?

For creators, it’s a game-changer. Rewarded Videos offer players real perks—watch a 30-second ad, and score in-game rewards. Early tests? A jaw-dropping 80%+ completion rate. That’s what engagement marketers dream about.

So?

To boost credibility, Roblox is also partnering with heavyweights like Nielsen, Kantar, DoubleVerify, IAS, and Cint to give advertisers sharp tools to measure impact. This isn’t just ads in games—it’s a new era of immersive, measurable, and meaningful marketing.