Roadmap to Improve Game LTV

A roadmap to improve a game’s LTV isn’t as complicated as it sounds.

Here’s a straightforward process to follow:

1. Nail short-term retention first.
↳ Focus on optimizing the onboarding experience to hook players

2. Drive high engagement.
↳ Make a compelling and fun gameplay loop

3. Then, focus on long-term retention.
↳ Add new content and features
↳ Create strong progression and goals to keep players invested over time

4. Convert players into paying users.
↳ Create resource shortage and offer tailored starter packs

5. Increase payment frequency.
↳ Add time-limited deals or season passes to encourage consistent spending

6. Raise the average transaction value.
↳ Offer high-value bundles and adjust prices based on player segmentation

7. Explore additional revenue streams.
↳ Experiment with ads and subscription tiers through A/B testing

→ The challenge lies in the execution.
• Each step offers multiple approaches.
• And your success depends on how well you implement them.

But with the roadmap, you’re not just guessing.
You’re identifying the problem areas and taking targeted action.