About the author
Carlos Pereira
I've been working as a market researcher and game analyst for over 4 years, happy to help!
Journal 1 Carlos Pereira May 30
Hi Hyper and Hybrid Fanatics! ๐คฉ๐ฒ
Today I bring you another edition of our long-awaitedโฆ
๐ซ ๐๐ซ๐๐๐ค๐ข๐ง๐ ๐๐๐ฅ๐๐๐ฌ๐๐ฌ & ๐๐ซ๐๐ง๐ฌ๐๐๐ซ๐ฌ ๐ซ
I bring you the main launches and transfers from the Hybrid & Hypercasual market in the second fortnight of April.
I highlight 4๏ธโฃ titles.
โ
โNow Genuine Encountersโ by Voodoo
โReal Connections, No Gimmicksโ
This is the first line in the AppStore description of the new app from Hypercasual giant Voodoo. ๐ฒ
Those who follow my posts know this is at least the third non-gaming app from a big French publisher. ๐ซ๐ท
Let me repeat my analysis.
This portfolio diversification towards non-gaming apps is probably related to the growing IAP revenue in this market, which has even recently overtaken mobile games. ๐ฐ๐
For me, Voodoo’s strategy is to use its Hypercasual UA machine for non-gaming apps.
As well as applying their game development experience to the gamification of these apps. ๐งฉ
It’s Voodoo being the leader in innovation. Again. ๐
โ
โColor Dotsโ by Supersonic from Unity
The new Supersonic puzzle is an addictive game. ๐งฉ๐ซถ
It has the connect-the-dots mechanics typical of classic chain puzzles. ๐ข๐ ๐ด
The difference is that the player doesn’t connect the dots, because one of the dots moves to the other end.
The player only organizes the sequence of movements, which adds to the feeling of a maze puzzle.
The result is a simple yet challenging game. ๐
“Color Dots” was developed by uniqcko and transferred to Supersonic’s account on April 26th. ๐๏ธ
โ
โSnake Awayโ by Homa
Another big publisher that has also released a Hybridcasual puzzle is Homa.
โSnake Awayโ is a puzzle similar to โTangled Snakesโ by Popcore (19MM down), but with a three-dimensional setting. ๐ ๐ง
This simple change made the game more involving. ๐
“Snake” was developed by Acid Cousins and transferred to Homa’s account on April 30th. ๐๏ธ
โ
โScrew Bolts & Nutsโ by Supercent
Last but not least, we have a new game from the up-and-coming South Korean publisher. ๐ฐ๐ท
โScrew Bolts & Nutsโ follows the trend of puzzle games with screws ๐ฉ that exploded this year.
According to a search I carried out on AppMagic’s database, screw puzzles have reached over 174MM down in the last 10 months. ๐
One of the key inspirations for Supercent’s screw puzzle is Rollic‘s “Screw Jam”.
But, instead of turning screws to unlock pieces/woods, the player turns nuts to unlock screws.
This change brought new mechanics to the trend. ๐ก
– X –
The list of releases and transfers also includes games from SayGames, YSO Corp, CrazyLabs, Moonee, and much more.
There are 109 ๐๐๐๐๐๐! ๐ค๐
About the author
I've been working as a market researcher and game analyst for over 4 years, happy to help!
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