Reelshort: IAP & Ad Monetization Design
🚀 Reelshort: Real Life Interactive Stories – IAP & Ad Monetization Design 🤑
Reelshort has scaled to $30 million per month, with $23M from IAPs and another $5.8M in ad revenue. This crazy growth showcases the next step iteration in the interactive story genre. 🎮
Reelshort extends the choices game category by producing full TV shows where viewers make choices that influence the storyline. The content is theatrical, filled with cliffhangers, and presented as 90-minute soap operas broken down into 1-minute chapters. Each story only costs about $300k for Crazy Maple Studios to make 📺
💰 Ad Monetization Strategy at Reelshort’s Core:
– 13 Rewarded Ad Opportunities Per Day
– 7 rewarded ads to earn coins for content choices where value increases the more ads you watch.
– 5 rewarded ads to unlock new chapters.
– 1 rewarded ad to unlock coins for welcome back rewards.
Another prominent feature is Reelshort’s cross-promotion offer wall strategy where users can earn up to 2,850 coins by downloading and completing 1 chapter in other interactive story games that are in Crazy Maple Studio’s portfolio. I can’t help to wonder what type of revenue source this could be if they started selling this to 3rd party studios as a UA channel. 🤔
Reelshort’s ability to scale with movies with interactive choices, combined with paid options, sets a new standard in the streaming and gaming industries. Streaming platforms like Netflix should definitely take note! 😎 Thank you Sensor Tower for providing us with the data!
Join us as we discuss all of this with Jakub & Matej
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