About the author
Anton Slashcev
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
Puzzle Games: Loss Aversion to monetize level fails
How do puzzle games use Loss Aversion to monetize level fails?
Based on the Playliner research, here are the most common things a player will lose if they fail:
• Win streaks progress
• Lives
• Season pass keys
• Event stage rewards
• Tournament position
• Additional rewards
• Infinite Boosters time
• x2 Level Multiplier
It’s all about the fear of losing – and driving that next purchase to keep playing.
What do you think?
Is it a fair strategy or too much pressure?
