About the author
Anton Slashcev
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
Push Notifications Guide
Push Notifications Guide
Based on the Playliner research, here’s how to master push notifications:
1. Time-Based Notifications
• Game reminders after 24 hours of inactivity
• Daily bonuses for rewards
• Limited-time offer alerts
• Event notifications (start, mid-event, and end reminders)
• Booster expiration warnings
2. Action-Based Notifications
• Achievement unlocked: Celebrate player milestones
• Friend/enemy activity: Updates on gifts, requests, or teams
• Resource collection ready: Alert when resources are available
• Progress milestones: Highlight new levels or achievements
3. Best times to send notifications:
• Morning (7:00–9:00): Game reminders, team updates
• Midday (9:00–12:00): Resource updates, rewards
• Evening (18:00–20:00): Event pushes, offer reminders
4. Tips to keep players engaged:
• Be concise: Short, action-focused messages
• Incentivize: Highlight rewards and progress
• Personalize: Use player names and in-game activity
• Time it right: Avoid sending too many or off-peak hours
5. Avoid these common pitfalls:
• Overloading notifications → Annoying players
• Irrelevant messaging → Misaligned context
• Poor timing → Missing engagement opportunities
Push notifications aren’t just reminders.
They’re a strategy to re-engage, build urgency, and connect with players.
