Playtika Owns 4 of the Top 10 Casual Casino Games
Playtika Owns 4 of the Top 10 Casual Casino Games 🎰🎲
87% of Casual Casino’s worldwide IAP revenue comes from just two games—Monopoly GO! and Coin Master—making it one of the most consolidated genres in the industry!
The Tier-1 West market looks slightly less extreme but it doesn’t change the picture. You can check the full breakdown in AppMagic‘s latest report: https://lnkd.in/dUTfz33a
Can anyone even compete with this level of dominance? Well, Playtika certainly found its way:
— In Sep’24, it acquired Animals & Coins developer InnPlay Labs for $300M. 💰
— In Nov’24, it made a $2B acquisition of Dice Dreams studio SuperPlay. 💸
With Board Kings and Pirate Kings already in its portfolio, Playtika now holds 4 of the Top 10 games in the genre!
With such a portfolio, top-tier talent, and deep complementary expertise in slots, Playtika is becoming a serious threat to the genre’s dominant players.
So I wouldn’t be surprised if it claims a larger piece of this monopolized market in 2025! 🚀
Yes, some niches demand exceptional investment to break into.
But there are always those ready to take on the challenge! 🔥
