Playtika Acquires SuperPlay for $2B
Two of the biggest competitors for Coin Master and Monopoly Go will be operated by Playtika 🎲
1️⃣ One year ago, in Sep’23, Playtika acquired InnPlay, the developer behind the casual casino game Animals & Coins, for $300m.
2️⃣ Last week, Playtika announced a $2B acquisition of SuperPlay, the developer of Dice Dreams — the third-best casual casino game.
This means Playtika will own 2 of the Top-4 games in the Casual Casino genre!
Both deals follow Playtika’s strategy of buying successful studios and fueling their portfolio with resources and expertise to reach new heights. 🚀
But does it work? It actually does!
Animals & Coins saw its monthly IAP revenue grow by 65% after a year under Playtika’s umbrella, according to AppMagic. Yeah, it’s hardly can be seen on the chart, but it is there! 😅
Do you think Dice Dreams will see similar growth to Animals & Coins? 🎲
We never know. But what we do know are the key facts and details of the deal! You can learn them too from the new piece by InvestGame.
Here’s the link to the full article.
