Playable Factory secured a strategic investment from Ludus Ventures
The partnership, combining Playable Factory’s proven expertise with Ludus Ventures’ strategic insights, is set to redefine Interactive Advertising.
Playable Factory, a leader in gamified advertising and interactive ad technologies, has secured a strategic investment from Ludus Ventures.
This partnership will further enhance Playable Factory’s leadership in both its core playable ads business and its growing focus on non-gaming applications, enabling the company to deliver even greater value to brands across diverse industries.
The investment will help the company expand its innovative web tools, refine its industry-leading playable ad solutions, and unlock new opportunities in emerging markets.
Ludus Ventures’ extensive experience in scaling successful technology companies makes this partnership uniquely strategic with a portfolio that includes brands like Monetizr, specializing in gamified rewards, and Goama, a brand in gamification services, Ludus Ventures brings unmatched expertise in interactive solutions. Backed by General Partners with a proven track record from successes such as Mobilike, Rollic Games, and Paxie Games.
Playable Factory’s future plans
This agreement represents a key milestone for Playable Factory, showing its commitment to driving growth through innovative solutions while exploring new possibilities in non-gaming sectors.
By combining Playable Factory’s proven expertise with Ludus Ventures’ strategic insights, the partnership is set to redefine interactive advertising and deliver measurable success for its partners.
“As Playable Factory, we continue to achieve significant success on a global scale in playable and interactive advertisements, and our collaboration with Ludus Ventures strengthens our leading position in the gaming industry, while also making global investments in non-gaming sectors.
It will enable us to become a stronger player globally and accelerate our expansion into new markets.” Playable Factory CEO Berat Oğuz
“Post-IDFA, playable ads have become an essential part of the mobile gaming world, and we are observing that the demand for this format is increasing every day.
Outside of the gaming industry, we are seeing growing interest from brands as advertisers in the gaming space, with playable ads being one of the most preferred formats by brands within the gaming sector.
We are thrilled to invest in Playable Factory, one of the leading companies in the sector in terms of technological capacity and the number of clients they work with.”Ismet Gökşen, General Partner at Ludus Ventures
Source: Mobidictum
