Plants vs. Zombies 3 is shutting down

Plants vs. Zombies 3 is shutting down (for now), while PvZ 1 gets +80% downloads! 🌻🧟

In January 2024, Electronic Arts soft-launched the latest Plants vs. Zombies 3 in regions like the Philippines, Indonesia, and the UK.

This was the second soft launch, with the first attempt back in 2020. 🗓️

Both times, the game didn’t reach a global launch, as PopCap Games took it offline to adjust based on player feedback and key metrics.

And guess what’s happening while PvZ 3 is being reworked? The original Plants vs. Zombies is thriving—we haven’t seen similar weekly downloads in years. 🚀

In the last few weeks, the franchise attracted a wave of new players, with average weekly downloads jumping from ~1.1M in September to ~1.9M by the end of October, according to AppMagic.

I think this is partly driven by the excitement around PvZ 3. Players are heading back to the roots of the franchise while they wait for the next big entry. 🌱

Plus, the anticipation of Halloween adds a little extra spark, drawing additional attention to the timeless battle of 🌻 vs. 🧟

Check out this dashboard with all the Plants vs Zombies games: https://lnkd.in/dBMdB4iy