Phynd’s $10M Bet: Mobile Gaming to Smart TVs with Ad-Supported Cloud Play
Phynd’s $10M Bet: Bringing Mobile Gaming to Smart TVs with Ad-Supported Cloud Play
Phynd, a cloud gaming platform designed for smart TVs, has secured $10 million in funding to disrupt the gaming industry. Led by Wellington Management, with participation from Bessemer Venture Partners, the investment will fuel Phynd’s 2025 beta launch, offering a subscription-free gaming experience powered by ads.
A New Frontier for Mobile Gaming
Phynd’s focus on smart TVs presents an opportunity for mobile gaming studios to expand their reach beyond smartphones. With 500 million smart TVs globally capable of supporting cloud gaming, developers can port mobile games to a larger screen without additional hardware. This model aligns with the free-to-play (F2P) and ad-driven economy of mobile gaming, allowing studios to monetize their games via non-intrusive sponsorships and in-game advertising.
Disrupting the Traditional Gaming Model
Unlike Google Stadia or Xbox Cloud Gaming, which focus on premium titles and subscriptions, Phynd is completely free, offering an ad-supported alternative. CEO André Swanston, who previously revolutionized smart TV advertising with Tru Optik, believes Phynd is positioned to reshape cloud gaming, much like how ad-supported streaming services transformed TV.
Bridging Mobile and Smart TV Gaming
Phynd will support multiple input methods, including TV remotes, smartphones, and controllers, making casual mobile games an ideal fit. As gaming shifts towards cross-platform accessibility, Phynd provides a new distribution channel for hyper-casual and mid-core mobile games, enabling developers to reach non-console players directly on their TV screens.
Ad-Supported Gaming is the Future
The global cloud gaming market is projected to grow at a 38% CAGR through 2032. With streaming platforms increasingly relying on ad-supported models, gaming is following suit. Phynd’s brand-sponsored integrations will help developers monetize games without disrupting gameplay, addressing a key challenge in cloud gaming.
What’s Next?
Phynd is securing smart TV partnerships and onboarding publishers and mobile game studios ahead of its 2025 launch. With a global shift toward ad-supported entertainment, Phynd’s model could provide a lucrative new revenue stream for mobile gaming companies looking to expand beyond the smartphone market.
Gamers in the U.S. can now sign up for the beta waitlist at Phynd.Games
