Old Vs. New Mobile Gaming

The mobile game industry has changed.

What worked five years ago? Won’t cut it today.

Here’s how the game has changed 👇

𝗞𝗣𝗜𝘀
🔴 Old way: DI1–D7 retention, downloads, conversion rate
🟢 New way: Playtime, ARPU, ROAS, D30–D360 retention

𝗚𝗮𝗺𝗲𝗽𝗹𝗮𝘆
🔴 Old way: Copy top games, no originality
🟢 New way: Unique, deep, and engaging gameplay

𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻 & 𝗿𝗲𝘄𝗮𝗿𝗱𝘀
🔴 Old way: Slow grind, hard paywalls, rewards locked behind IAPs
🟢 New way: Fast progression, soft paywalls, generous free rewards

𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻
🔴 Old way: Choose either IAP or Ads
🟢 New way: Hybrid model: a mix of IAP, Ads, and subscriptions

𝗟𝗶𝘃𝗲𝗢𝗽𝘀
🔴 Old way: Optional; launch and forget
🟢 New way: Mandatory: constant support drives success

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗨𝗔
🔴 Old way: Rely on paid UA and fake creatives
🟢 New way: Mix paid and organic, focus on real gameplay in ads

𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀
🔴 Old way: iOS and Android only
🟢 New way: iOS, Android, web, PC, consoles, alt stores

𝗣𝗮𝘆𝗯𝗮𝗰𝗸 𝗽𝗲𝗿𝗶𝗼𝗱
🔴 Old way: 30–90 days
🟢 New way: 90–360 days

The bar is higher.
The opportunity is bigger.