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New Puzzle Games: Bite Size Insights

Gökhan Üzmez

Mobile devs, 30% retention on d1 isn’t bad. It’s just not scale. You can try these 4 things to boost that number UP!

Copying top charts won’t fix your retention problem.
Innovating small things early on will.

1- If you keep following what your competitors do,
Eventually, you will hit a mechanic that works.

2- From there, you need to twist level design.
There is no “one” winning formula.

3- Your early retention lies in your gameplay.
Keep things simple, especially on video creatives.

4- Develop better ASMR and VFX visuals.
Don’t drown in complicated art that makes no sense.

Getting early KPIs is a good start,
Don’t overcomplicate things..

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