Yesterday I showed a new popup from TikTok and today I bring more news about the same channel! I have to admit it, TikTok Ads team is working hard to make advertisers happier!
Let me put it straight by copy-pasting their website:
“For a limited time, TikTok is offering a new incentive (the “Incentive”) for Smart+ campaigns with a target bid and for which the advertiser has made a maximum of one optimization change each to its bid and targeting. If this campaign exceeds certain CPA or Minimum ROAS thresholds, we will proactively incentivize advertisers with ad credits that they can use within the same ad account.”
Basically, TikTok is giving ad credits to all the advertisers that test the new Smart+ Campaigns if and when the performance is not as good as the goal that you set up (With some limitations in it)