New AdROAS in Meta: Start Testing This ASAP

Last post of the year!🎄✨

Today I am bringing a real-data case about the 𝐧𝐞𝐰 𝐚𝐝𝐑𝐎𝐀𝐒 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐥𝐚𝐮𝐧𝐜𝐡 𝐢𝐧 𝐌𝐞𝐭𝐚 for all those games that primarily monetize through ads!

The case is quite straightforward:

I unlocked this new optimization goal one week ago and here’s what I’ve observed so far:

👉LTV D1 is 378% higher in adROAS campaign
👉Retention D1 is 15% higher in adROAS campaign
👉Retention D3 is 12.8% higher in adROAS campaign
👉ROAS predictions over one year are positive in a shorter period and at higher percentages.

So the conclusion is clear:  START TESTING THIS ASAP! 🚀

How to enable this optimization goal:

1️⃣Connect your AdRev partner with Adjust to start receiving AdImpression Revenue data in Adjust.
2️⃣Enable AdImpression Mapping in Adjust under Meta’s Data Sharing options. (Note: This feature is only available if you have the Adjust Growth Solution.)
3️⃣Ensure you’ve sent at least 15 attributed optimized in-app ad impression events with at least two distinct values over the past 28 days. These events must come from an active campaign (this info is from Meta)

That’s all, Thank you for following along with my content this year! I hope it’s been as valuable for you as it has been fun for me to share.

Enjoy your XMAS, enjoy the time with your family, and recharge your batteries for what’s coming in 2025! See you very soon!!❤❤❤