Nazara Completes $12M Sale of OpenPlay to PokerBaazi’s Parent, Moonshine Technology
Nazara Technologies Limited (NSE: NAZARA), India’s leading Gaming & Sports media platform, has successfully sold its 94.85% stake in OpenPlay Technologies, the operator of the popular Rummy platform Classic Rummy, to Moonshine Technology, the parent company of PokerBaazi.
With this acquisition, Moonshine strengthens its position in India’s booming Real Money Gaming (RMG) market, particularly in mobile gaming. By integrating OpenPlay’s Rummy platform into its ecosystem, including PokerBaazi, Moonshine is set to capitalize on the massive demand for real-money, skill-based gaming. As mobile gaming adoption continues to surge, especially in emerging markets, this acquisition positions Moonshine as a dominant force in the RMG industry.
Strategic Synergies: What This Means for the Market
By leveraging OpenPlay’s technology, marketing prowess, and data-driven expertise, Moonshine expects to Boost player engagement through cross-platform integration. Optimize user acquisition with shared data insights. Enhance cost efficiencies via streamlined infrastructure and marketing strategies.
With mobile-first gaming driving a significant portion of RMG growth, OpenPlay’s successful cost optimizations and strong VIP retention amid regulatory shifts make it a valuable addition to Moonshine’s portfolio. This acquisition enhances Moonshine’s ability to scale and sustain long-term profitability in the mobile real-money gaming space.
Leadership Insights on the Deal
Navkiran Singh, Founder & CEO, Moonshine Technology, stated:
“The acquisition of OpenPlay aligns with our vision to build a holistic, mobile-first RMG ecosystem. By integrating OpenPlay’s strong foundation with our best-in-class technology, we are set to drive innovation, enhance user experience, and redefine the real-money gaming landscape.”
Deepak MV, CEO, OpenPlay Technologies, added:
“Joining forces with Moonshine marks a significant step in creating a formidable RMG powerhouse. With Moonshine’s expertise and mobile-first approach, we are confident this synergy will unlock substantial value in the rapidly growing real-money gaming sector.”
About Nazara Technologies
Nazara is India’s only listed gaming company, with a dominant presence in mobile gaming and digital entertainment. Focused on high-growth verticals, Nazara is capitalizing on the global surge in mobile-first gaming, real-money gaming, and ad-tech solutions.
About Moonshine Technology
Moonshine Technology is the parent company of PokerBaazi and SportsBaazi, two of India’s top real-money gaming platforms. Focused on mobile gaming innovation and user engagement, Moonshine is rapidly expanding its footprint in the digital gaming ecosystem.
This transaction solidifies Moonshine’s leadership in India’s RMG sector while allowing Nazara to sharpen its focus on mobile gaming, a segment poised for exponential growth globally.
