My Top 10 Predictions for Mobile Gaming in 2025

My Top 10 Predictions for Mobile Gaming in 2025:

1. 🚨 Stagnation ahead
• Expect slow growth in revenue and a slight drop in downloads. Rising costs for user acquisition and marketing are making things tough.

2. 💳 Alternative stores take the stage
• Developers are moving to platforms like Amazon, Appstore or Galaxy Store and embracing web payments to avoid heavy app store fees.

3. 🤝 IP collaborations will thrive
• Big games are teaming up with famous brands for live-ops events. It’s a marketing and engagement win-win.

4. 🧩 Puzzle games rise to the top
• Puzzle games will dominate revenue growth, while action, arcade, and simulation games lead in downloads.

5. ⚡ Hybrid casual is the new trendsetter
• Games with simple yet engaging mechanics are blending monetization models and extending live-ops.

6. 📈 M&A heats up
• Major players will expand portfolios through acquisitions, with investments focused on tools and platforms over new studios.

7.🤖 AI: important but not revolutionary
• AI will assist with asset creation and coding but won’t drive major market analysis or conceptual innovation.

8.🚪 Indie challenges grow
• Small teams will struggle against big publishers and shift their focus to platforms like Fortnite, Roblox, and Telegram.

9. 🌐 Social live-ops rise
• Solo games will integrate more features like clans, leaderboards, and PvP modes to build community engagement.

10. 📢 Ads in casual games
• Ad-driven campaigns will become the go-to strategy for monetizing non-paying players in casual games.