My 2024 Kwalee Analysis points out to growth.

My 2024 Kwalee Analysis points out to growth. Cause:
-25% on downloads, only 21% Tier 1, and no IAP at all…

Signals red flashing lights all over the place.

Kwalee’s most downloaded line up is actually not bad.
They got a nice momentum on simulation games,
Yet they keep ignoring the IAPibility of them.

While they havent found new game for a long time,
They have few take on popular hypercasual hits.
Hits that their competitors actually scaled.

With a very low score of IAP per download rate,
Kwalee is still in this game and they are
HIGHLY depending on Ad Revenue.
I think this is very limiting for growth,
And they are looking for alternatives.
Here is what I think they need to do:

Test more games. Get new users.
Allocate some budget. Analyze Data.
Go back to 2021-2022 strategy.

Their T1 downloads are 21% of their overall,
Which can mean many things, but points out:
3 Things: Low Profit. No IAP. No Gains.

PS: Coming up, last but not least, Rollic…
From there, I will start the comparisons, and you will be surprised.