Multiplacement Strategy on Apple Search Ads

🚀 High season is here, and if you’re thinking about testing new placements on Apple Search Ads, like the Today tab or Search tab, you might be asking if it’s worth it.

The truth is, it all depends on your goals.
Each placement serves a different purpose:
👉 Today tab: Great for awareness.
👉 Search tab: Perfect for targeting users just before they search.
👉 Search results: Ideal for intent-driven users.
👉 Product pages: Great for catching users who are browsing other apps.

🌀 I’ve broken it all down in this carousel so you can figure out which placement fits where in your funnel.