Moon Active laid off staff despite $2B revenue in 2024
Moon Active, the gaming giant behind Coin Master and Family Island, recently laid off dozens of employees worldwide, including in Israel. The company attributed the cuts to an “organizational restructuring” aimed at aligning its structure with its strategy. Moon Active operates a major development center in Kyiv, alongside offices in Romania, Belarus, and Lithuania, and employs about 2,500 people.
Founded in 2011, the company was valued at $5 billion in 2021 after raising $300 million in a secondary funding round led by Insight Partners. Unlike most startups, Moon Active has raised just $10 million in equity funding, with subsequent rounds focused on secondary share sales for employees and investors. Other notable backers include Andalusian Private Capital, Gigi Levy-Weiss, Guy Gamzu, and David Alliance.
Moon Active’s flagship title, Coin Master, surpassed $6 billion in revenue in 2024, according to Sensor Tower. Released in 2016, the game has generated around $1.2 billion annually since 2020. Coin Master combines slot machine mechanics with village building and resource raiding, making it a standout in mobile gaming.
The company, also behind Family Island, has experienced rapid growth, completing several mergers and acquisitions, including the purchase of Zen Match and its Istanbul-based team from Good Job Games in December 2022. The deal was reportedly valued at $100-150 million. Moon Active ended 2024 with record revenues exceeding $2 billion.
In early 2025, the company implemented an “organizational restructuring” to better align its structure with its strategy.
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