Monopoly GO makes $104M per month. Their 3.7K Ads Strategy?

🎲♟️ Monopoly Go is making $104M per month.

Here’s what I saw in their 3.7k ads strategy 👇

🎯 Winning Ads Run for 30+ Days

Most of their Meta ads stay live for over a month, which means (for me) they’re betting more on branding than rapid iteration.

👵📊 Older Players == More Spending Power

Unlike many mobile games, 40+ users make up a bigger share of their audience. And older players tend to spend more.

🥐 France #1

France gets the most ad impressions in Europe, which matches its high download ranking.

📱 Google Play Gets More Traffic

They drive 64.5% of their traffic to Google Play vs. 35% to Apple. I am not sure why that is, honestly.

🎥 Simple Ads Work (again)

Their best-performing ad?
No voiceover, just in-game animations and a catchy hook:

✅ “Simple Tips to Get Rich!” (will also work in 100 years, I guess)
✅ “Lighten the rent” (a clear benefit)
✅ “Stay away from prison” (good advice for anyone, I would say)
✅ Call-to-Action: “Play Now”


💡 Key Takeaways:

🔹 Run an ad for longer to hammer it into your users’ brain 🙂
🔹 Older users = more revenue (especially if they know your brand)
🔹 Simple ads! KISS