Monetization and engagement are two sides of the same coin.

In F2P mobile games, monetization and engagement are two sides of the same coin. A well-designed strategy ties the two together, ensuring that players feel rewarded and motivated, rather than pushed away.

One key approach is leveraging intrinsic motivations, where players see the game as a hobby – e.g., by offering in-game purchases that feel like investments into their hobby, developers can align monetization with player passion, leading to longer-term engagement.

Furthermore, take hybrid-casual walking character games as another case. Players often spend time collecting resources like crops by waiting in specific fields. It can be time-consuming, but here’s where rewarded ads can provide an excellent engagement-monetization tie-in. Imagine offering a harvester boost that speeds up the collection process, activated by watching an ad. This creates a rewarding, delightful moment for the player, where value is gained in exchange for their time, boosting their engagement and the game’s revenue potential.

Ultimately, monetization should enhance, not detract from, the player experience. By building these types of tie-ins, we encourage purchases and create moments of joy that increase retention!

How have you built these types of engagement-monetization tie-ins? What insights or strategies have worked well for your F2P titles? Hope to hear some thoughts.