MobileAction: Mobile Ad Trends Report 2023
Leveraging a database of over 70 million ads and collaborations with 50+ Ad Networks and DSPs, the report offers valuable insights for advertisers, publishers, and developers.
App Store Games with Most Impressions
Leading the pack is Royal Match, emphasizing the appeal of Match-3 Puzzle games like Candy Crush Saga. Travel Town and 1945 represent diverse interests with merge adventure and arcade shooter genres. Lords Mobile and Evony attract strategy enthusiasts with thematic content and historical settings.
Puzzle games like Block Blast and Tile Connect appeal to casual gamers with simple yet engaging gameplay, while Viking Rise and Doomsday: Last Survivors cater to those seeking immersive experiences in strategy and survival gaming.
App Store Top Ad Networks: Games
On App Store, #1 is AdMob, showcasing Google’s dominance in ad networks. Meta’s platforms, including Facebook and Instagram, highlight the power of social media in engaging gamers. Unity stands out for its specialization in gaming audiences.
Play Store Top Ad Networks: Games
On Play Store, Meta’s platforms dominate. Messenger‘s significant count underscores the importance of leveraging various touchpoints within the Meta ecosystem. AdMob by Google maintains a substantial presence, particularly for reaching Android users in gaming. Unity’s position emphasizes its niche focus on gaming.
App Store Top Advertisers: Games
Over the App Store Advertisers, Evony leads with 43K creatives, showcasing a robust strategy in the strategy game genre. Block Blast closely follows, emphasizing its compelling puzzle gameplay. Coin Master, with 41K creatives, stands out in the casino game category. 1945 and Candy Crush Saga highlight the enduring appeal of arcade and puzzle games.
Royal Match and Travel Town – Merge Adventure focus on engaging puzzle and merge genre fans with a substantial number of creatives. Call of Dragons and Idle Heroes represent diversity in top advertisers, spanning fantasy and idle game categories with significant advertising. And, Whiteout Survival highlights survival games’ strategy.
Top Ad Networks by Creative Counts
On App Store, #1 goes to AdMob in the chart with the highest number of creatives, Meta ad networks following.
And – On Play Store, Meta holds #1, followed by Admob and Unity.
Source: MobileAction
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