Mobile Gaming Today: New Games & New Money
Hey Fam,
My buddy, Andre, prepared a cool Gaming Recruitment Survey.
Both for Founders & Employees. Let’s support our industry. 🤟🏻
👌🏻 Top Gaming Content
» Engaging Mini Games & Where to Find Them!
Mini games have become the secret sauce for keeping players hooked.
While strong core loops get things rolling and long-term motivation keeps them around, it’s mini games that fill the gap—offering variety, quick fun, and a break from the grind. Hits like Royal Match, Toon Blast, and Monopoly GO are leading the charge, using them to boost retention and bust boredom.
What once started as “fake advertising” turned into actual mini games :))
As LiveOps takes center stage, expect mini games to level up, built into calendars, tailored to genres, and optimized for engagement. What started as ad bait is now baked into the core. Might swing back to UA with richer, interactive playables.
Full circle, full throttle, Mini Games are here to grow your game. Full article 🤟🏻
👾 Game of the Week
Casual Puzzle lovers, it’s time to pay attention: New Soft Launch by Agave Games.
Agave Games just dropped a new title into soft launch, and if you’ve been following their recent $18M investment, you know the industry has its eyes on them.
The game? What the Hex!—a mix of color-sorting puzzles with a Monopoly GO! style town-building meta. I played it, and here’s the scoop on what it’s all about, how it plays, and why people are curious about Agave’s next move.
Full Article » What the Hex! is Going On?
💵 Game Investments
» 🇶🇦 Qatar Development Bank invests in SekGames
SekGames was selected for support under the Startup Qatar Investment Program, earning a spot among the 11 selected startups.
» 🇦🇪 Future of Mini-Games: UAE-Based PlaysOut Secures $7M
Revolutionizing digital engagement by integrating its vast mini-game library into “Super Apps,” driving Higher Revenue & User Retention.
» 👾 Sensor Tower Acquires Video Game Insights
Sensor Tower has been expanding fast even after 2024 Data.ai Acquisition, and this latest move cements them as the go-to source for Gaming Intelligence.
Bengaluru-based Qila Games has raised $1 million in pre-seed funding to supercharge its mission of redefining hybrid-casual gaming in India.
» 👾 Operative Games unveils AI-driven Interactive Storytelling Platform
Immersive games and experiences where players can converse with genuinely thoughtful, lifelike AI characters that forge lasting emotional connections.
» 💰 €200K Investment by Project Europe Investors
Under 25 with ideas? No prior education / funding necessary.
More » InvestGame
🤟🏻 Industry Highlights
» 👉🏻 Public Mobile Gaming Publishers
The mobile gaming market remains one of the largest segments in interactive entertainment, with AP generating ~$60B in 2024.
However, the industry has undergone a significant transformation over the past five years, shifting from a high-growth expansion to a mature market characterized by operational efficiency, financial discipline, and single-digit growth.
» 🇺🇸 U.S. Economy Shapes Mobile Gaming’s Future
Our survival is married to the US Economy.
If you’re European, you need the U.S. economy to grow. Canadian? Need the U.S. economy to grow. This sobering reality underscores nearly every Western mobile development hub today: for mobile gaming to grow, the U.S. needs to grow.
- We have to want to live
- AI starting Supply-side; innovation will follow
- Mobile finally earned industry peer respect
- Sweeps, sweeps, baby
» Elemental system is a key system for PvE RPGs
😵💫 How to Evaluate Game Ideas
» Most Played New Games of 2025
👎🏻 Churn Breakdown in Mobile Games
» System: Successful Games’ Formula
🦄 Mobile Game Marketing
» 🤟🏻 Mo.co’s Exclusive Launch Strategy Works!
You can’t play unless you’ve received an invite.
This growth hack is a masterclass in product marketing and might just be a groundbreaking way to launch a game globally while reaching a massive audience.
Block Blast continues to scale past 1,2M downloads a day. More?
#11 on all of the stores and #2 after Garena FF for last month. On the other side Color Block Jam by Rollic did $12M in IAP revenue last month.
» 👉🏻 Gossip Harbor’s Live Ops Strategy
Gossip Harbor is a masterclass in Live Ops execution.
In 2024 alone: 20 new events, 5 new offers + Significant revenue growth
» 💰 How to Optimize Placement Networks on Admob?
Admob can sometimes be confusing and clunky to use, so here’s how I optimize placement networks there.
» 🦄 Rivergame’s Portfolio: $7M A Day
This Chinese Mobile games company, specializing in 4X titles is killing it. Not only do they have the #1 grossing game in the genre, but also Top 4, 6, 11, 12 spots. 🤯
» 🤟🏻 Match Villains by Good Job Games scaled to $60K a Day!
Last week they raised $23M from Menlo Ventures & Akin (Arcadia Gaming Partners) so there is definitely potential and money for UA 😎
» ⚡️ Targeting Older Audience Segments?
In this case, our core audience was 35+ Men. After setting up the initial campaigns in Meta, I started experimenting with the creatives as I usually do.
» Ads Monetization Guide For Mobile Games
Monetization should enhance the game, not ruin it. Keep it fair, and players will stay.
🐐 Podcast Time?
Kudos to 2.5 Gamers, thanks for inviting! 🦄
Challenges faced by the industry, including the pressure on devs and marketers are real. Do we need a shift back to the core values of gaming?
I talked about the importance of a human-centric approach that prioritizes creativity, joy, and connection over mere revenue generation. Wdyt?
🌿 Game Jobs
⚡️ Jobs of The Week, Help & Hope for the industry folks.
Thanks for reading! Sharing is caring ¯\_(ツ)_/¯
