Mobile Gaming Today: Gaming Investments Week
Hey Folks,
GDC Week 🤟🏻 Hope you’re enjoying the show there.
Me? Fully focused on growing Gamigion.com, so much going on here! 😄
Not sure about the next event, but I miss my Event MAFIA! 🔫
👌🏻 Top Gaming Content
» Let Players Play Their Way: Personalization 🤟🏻
Gaming personalization isn’t just about algorithms tweaking things behind the scenes, it’s about giving players control. From Candy Crush’s speed toggle to Monopoly Go’s event rewards, the best games let players shape their own experience.
More choice = more engagement, better retention, and a game that feels personal.
The future?
Less invisible segmentation, more meaningful player decisions. Full article here 🤟🏻
🤟🏻 Game of the Week
» Lucky Defense Analysis: 111%’s Risky Bet That Won Big
They took the classic tower defense genre, rolled the dice, and ended up creating one of the most chaotic, fun, and weirdly addictive experiences out there.
We’re going full throttle into the depths of Lucky Defense, from its epic rise, gameplay mechanics, wild community moments, and even monetization:
“Am I Gambling or Gaming?”
💵 Game Investments
» 💰 €200K Investment by Project Europe Investors
Under 25 with solid ideas?
» ⚡️ Scopely to acquire Niantic’s Games, including Pokémon GO!
Scopely is set to acquire Niantic’s games business and add Pokémon GO, Pikmin Bloom, and Monster Hunter Now to its portfolio.
» 🎲 Reality Games Raises €4.3M: Bringing Monopoly to Life
CEO Zbigniew Woznowski: “We aim to reimagine Monopoly not just as a game but as a platform that bridges players with real-world retail offers and experiences.”
» 🧩 Match-3 in Türkiye: Good Job Games Raises $23M
CEO Ilker Ilicali: “We built Good Job Games without external funding, powered by our team’s passion and craftsmanship, we’re now scaling to create genre-defining games with global appeal.”
- In 2022, the company sold its Zen Match game to Moon Active.
- Two years ago, its hyper-casual games were acquired by AI Games FZ.
» 🇶🇦 Qatar Development Bank invests in SekGames
SekGames, the studio behind hit titles like Police Station Idle & Dream Hospital, secured a spot in the highly competitive Startup Qatar Investment Program.
» 💰 Games Growth: PvX Partners Secures $3.8M
“Exactly what gaming studios need right now: Fast and flexible growth capital without extra dilution.”
» ⚡️ AI Gaming & UGC: Liminal secured $5.8M
Most studios quietly explore AI, leaving the public conversation to outsiders. We believe in AI as a tool to enhance, not replace, human creativity.
» 🚀 Felicity Games Secures $3M Seed Funding
The company reported over $1M ARR & 1M+ downloads of its key titles, Seek & Find and Nova Solitaire.
» 🇫🇮 Applivery Secures Strategic Investment from Supercell
The funding will accelerate Applivery’s mission to enhance device and software management across Android, Apple & Windows platforms.
More » InvestGame
🤟🏻 Industry Highlights
» 👉🏻 Google Expands Mobile Gaming to PC
Google Play will now make all mobile games available on PC automatically.
» ⚡️ Netflix Games loses its VP Gen AI
There’s no announced successor, no clear roadmap, just uncertainty. Meanwhile, their biggest gaming wins have nothing to do with in-house development.
» 📲 More Revenue, Less Fees: Samsung’s 80/20 on Galaxy Store
This move undercuts Apple and Google’s standard 30% cut, aligning more closely with Epic Games’ developer-friendly 12% model.
» 🚀 2025 Unity Gaming Report: Key Findings
The gaming industry remains a global powerhouse, with over 3 billion active players and revenue surpassing $184 billion in 2024.
» 👉🏻 State of Mobile Gaming 2025 by SensorTower
All about ‘What’s going on here?’ :))
» ⭐️ Our industry can no longer ignore Women
Studios are closing, successful teams are being laid off, and budgets are being squeezed. The market is oversaturated, as we’re told.
What if there was a massive opportunity lying right in front of us?
🦄 Mobile Game Marketing
» 🤟🏻 Low CPI Cheat Code: Any IPs, Any Ads
Why bother with licensing if you just gender-swap all of the top anime IP characters into oversexualized women?
Pika Pika: Princess Pikachu 😀
» 👑 The Secret Behind Royal Match’s $4M a Day
Royal Match’s event metagame system has become not only the golden standard for level-based games but also a must-have driver for monetization.
» 💵 Tripledot is making $1.3M a Day!
The game that did put the company on the map is Woodoku, an ultra-casual Tetris-like puzzler with 30K daily downloads and still has a monster of 1,3M DAU, with the US player base being 15% of that.
» 💰 Tilting Point’s $150M UA fund for Game Devs
Unlike traditional deals, Devs retain full autonomy over their marketing. Tilting Point steps in only when requested, offering financial backing for growth without meddling in strategy.
» 🦄 Tripledot’s Big Gamble on nearly $1B Acquisition
Tripledot’s nearly $1B acquisition of Applovin’s studios is a massive gamble but reflects the shrinking pool in the hyper-to-hybrid publisher game.
🐐 GOAT: Gaming Podcast with THE GUY
WAS FUN! 🐐 Sneak Peek?
🌿 Game Jobs
⚡️ Jobs of The Week, Help & Hope for the industry folks.
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