Mobile Gaming Today: April’9 Week
Hey Fam,
I’m pretty curious if Trump’s new +104% tariffs on China will affect mobile gaming. Lmk how you feel about that ¯\_(ツ)_/¯
And – Lezgo! 👇🏻
👌🏻 Top Gaming Content
» Why Now Is the Worst Time to Launch a Match-3? 🧩
Match-3 is still a $5B beast, dominating Puzzle Game revenue, but breaking in is brutal. No Western Match-3 title has hit $100M since Royal Match (2020), unlike the 2013–2017 boom.
It’s saturated with UA hurdles and content-rich giants guarding the gates.
The smarter move? Start with adjacent hits, Tile Match, Sort, Match-3D.
These rising subgenres offer room to build your puzzle chops, monetization muscle, and LiveOps flow, without getting crushed. Think Spyke Games: smaller wins today, bigger Match-3 ambitions tomorrow. In this red ocean, scaling sideways might be the only way up.
🍕 Game of the Week: Pizza Ready!
🍕 Pizza Ready! – From Dough to Domination: The Idle Arcade Success
If there’s one thing we can all agree on, it’s that pizza is a universal love language. So when Supercent decided to channel that into a mobile game, it’s no wonder they struck gold.
Or in this case, a piping hot slice of success. Pizza Ready! didn’t just show up – it dominated. It became the mozzarella on the hyper-casual genre’s crust, the sauce that bound mobile gamers together.
🤟🏻 Industry Highlights
» Gaming ON: Rina Onur Sirinoglu Talks Spyke Games
How far Turkey’s Mobile Gaming ecosystem has come & where it’s headed next.
😵💫 AppLovin’s TikTok Pitch: Boost Ads to Win Big
AppLovin can offer TikTok ‘much stronger bid than others,’ CEO says. This isn’t just a U.S. play; it’s a global power move.
» 🎸 Mobile Game Leaders: March 2025 Data
Data is King! Cool stuff inside, guaranteed.
🥇 Applovin vs. Unity: How Applovin Has Been Winning It All!
We‘re at a dangerous crossroads where Applovin is poised to dominate the Mobile Ads Market completely.
🐛 The making or breaking of your incentivized campaign?
How you choose to pay for traffic can determine the ultimate success or failure of your campaign.
🤙🏻 Supercell is going to the movies, baby.
Cool shot, CINEMAAA!
😶🌫️ What’s Wrong With Vita Mahjong?
When I launched it for the first time, I saw zero (0) ads. NONE.
The gameplay was chill, familiar from other mahjong titles, and surprisingly soothing. And then I played for three hours straight. Can you imagine that kind of session for a mobile game? And again, not a single ad.
⚔️ How does PvP counterplay systems work?
The key is to make sure that this process of rediscovery is enjoyable and fun, as even the mentioned multi-billion $ games aren’t perfect, but they are a hell of a fun!
⭐️ Mobile Game Marketing
» 👑 Save the King trend grew popular in 2024
» 🦄 When to Scale a Mobile Game?
7-Steps Checklist is right out here.
» 🤑 Century Games’s Kingshot: $300K a Day
2nd biggest game in their portfolio after Whiteout Survival (Makes $4M a Day)
» 🤟🏻 Why Mediation Platforms Are Mobile’s Most Important Product?
Gatekeeping, Market Intelligence, Revenue Optimization & Ecosystem Lock-in.
» 🌈 Sort Games Monetization: Complete Guide
While different from merge games, the principles of monetization remain universal and highly adaptable. So, let’s uncover how this genre keeps players engaged and, more importantly, how it turns that engagement into revenue.
» 💵 Monopoly GO makes $104M per month.
What’s behind their 3.7K Ads Strategy?
» ⚡️ Calculate LTV Without Going Crazy?
I’ve created a simple spreadsheet to help you out.
» 💰 Mobile Game Monetization in 2025?
F2P is the king, and paid games hardly exist on mobile.
» 🥳 AI certainly makes ASO fun again!
You can change the theme of a screenshot instantly.
Weekends bring the highest DAU, but many games treat them like just another day.
» 🫤 5 truths every influencer marketing folks need to hear
Sad but TRUE.
» 🔸 SKAN can work better than AEM for Some Apps
The campaign started to show more signals on AEM than SKAN during the first weeks. With time, SKAN started capturing more CTA conversions, making a HUGE difference on the CPT for each attribution methodology.
💵 Game Investments
» 💰 HYBE IM raises $21M to boost publishing & IP-based games
Not long after raising $80 million, South Korea’s HYBE IM has raised $21 million to boost its growth in game publishing and intellectual-property-based games.
» ⭐️ Epic Games acquires Loci to introduce automated 3D tagging
An industry-leading developer of AI technology for 3D content understanding and tagging joined Epic Games.
More » InvestGame
🌿 Game Jobs
⚡️ Jobs of the Week – Hope for the industry.
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