Mobile Gaming Today: April’15 Week
Ahoj Fam,
Ready for another SOLID DIGEST? Lezgo!
👌🏻 Top Gaming Content
» When Visuals Drive Performance 🧩
Triple Match 3D’s Quiet Comeback: Polished, Smarter, Still in the Game
Once the king of Match 3D, Triple Match 3D is staging a sleek comeback. After being outpaced by Match Factory, the game has undergone a full visual reboot—new item designs, a modern UI, and an overall smoother feel that aligns with today’s top-tier puzzle titles.
But it’s not just a facelift. The game’s new “Mix & Match” offer system and clever use of Royal Match’s Super Light Ball show it’s learning, adapting, and aiming to stand out, not just catch up.
It might not retake the crown, but in a growing subgenre, a strong second place with solid monetization and retention is still a big win. Keep the momentum alive.
⚡️Game of the Week: Solitaire Grand Harvest
⚡️ The Addictive & Wildly Profitable World of Solitaire Grand Harvest
If you told someone that a solitaire game could generate over $1 billion in revenue, they might raise an eyebrow and ask, “Is it made of gold cards?” But that’s exactly what it is.
With a brilliantly balanced blend of solitaire mechanics, farm-themed progression, and casino-inspired monetization, this game redefines what a casual title can achieve.
Whether you’re a casual gamer curious about why this game is so beloved, a game designer trying to dissect its secret sauce, or just someone who appreciates clever mobile design, this is one journey through the fields of innovation worth taking.
🐛 SMT Cool?
The oldest game of all time “Chess – Play and Learn“.
It’s currently killing it in the stores, doing 200K a day, hitting record revenue every single month.
Even though it is long after the 2023 Clash Royale promo, which pumped it to the stratosphere. So we will soon get to the end of this mystery on the 2,5 Gamers podcast.
🤟🏻 Industry Highlights
» Gaming Under Fire: 🇨🇳 China vs. Tariffs 🇺🇸
Is China’s dominance in the global gaming market under threat? Not for now.
But the landscape is shifting, and the ripple effects are worth watching closely.
Welcome to Black Mirror: Thronglets, the brand-new mobile game launching alongside the latest season of Black Mirror on Netflix.
👾 Mobile Game Market Research: What Everyone Gets Wrong
The result? Missed opportunities, Misaligned concepts & Wasted Dev time.
⚡️ Supercell’s Clash of Clans’ WWE Update
Some radical changes out there.
🇨🇳 Tech TENSION: Unity 6 Pulled from China
😶🌫️ Mobile games use various psychological tricks.
⭐️ IP collaborations aren’t just cool, they’re game changers.
🌱 Seeds are one of the most powerful variables in game design.
😈 Adventure events are one of the most engaging features.
💸 The numbers for Q1 2025 here.
⭐️ Mobile Game Marketing
💰 The whole Merge subgenre did $83M IAP last month.
Back in 2020, Merge Dragons did $10M a month, and there were no Merge 2 games to oppose it, so how did we get here?
Supercent employs an aggressive ad monetization strategy, using interstitials, rewarded videos, and banners. They also use app-open ads & more.
Winners, losers, and a few wildcards.
The Games, debuting at the top of the charts.
🚀 How to Create the MONOPOLY GO! Effect
Monopoly Go’s economy design makes social casino accessible.
💰 Monster Strike just hit $8 Billion!
THE biggest gacha game of all time. Why did you never hear of it? 🤨
🍏 Apple Search Ads recent move to SKAN
Apple decided to align its ad network with the rest of the channels by using SKAN, but only limited to versions 1-3. An embarrassing decision.
😶🌫️ How to Succeed Without Disturbing Mobile Ads
CTR is the driving metric behind these ads, which shamelessly lean on the WTF effect.
💸 More Installs, 0 Cost: Cross-Promote in MAX with GAM
The challenge is, Applovin MAX quietly removed its direct sold campaigns feature in early 2025, which used to be the standard way to handle this.
🇹🇷 Game by game, day by day, Türkiye is scaling.
76 game studios have already surpassed 1M Downloads.
🧩 New Puzzle Games: Bite Size Insights
💵 Game Investments
💰 $3M Raised: Storycraft’s AI Game, Turning Gamers into Storytellers
A place where anyone with a story to tell, not just game designers, can turn their ideas into rich, playable experiences by working collaboratively with AI.
‘Minecraft of storytelling’
$2 Million in Hybrid-Casual Game Set to Surpass Plants vs. Zombies.
💰 Gaming M&A to $6.6B in Q1 2025: Scopely’s $3.5B Power Move
It’s the highest in two years, more than doubling the $3.2B from Q1 2024.
👾 Boby.ai Raises $1.25M Seed Round to Expand AI-Powered Apps
Boby.ai shifted its focus from Gaming to developing user-friendly, creative AI Apps.
💰 How Much to Ask From Investors?
More » InvestGame
🌿 Game Jobs
⚡️ Jobs of the Week – Hope for the industry.
+ Special Content
🥹 Rip and Tear: Job Hunting in Gaming’s Hunger Games Era
