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Mobile Gaming Today: April’1 Week

Ömer Yakabagi

Hey Fam,

Was Ramadan Festival week!

I had the best time playing Mo-co, Squad Busters & Brawl Stars with my nephews!

Lots of laughs & sweet moments all around (:

👌🏻 Top Gaming Content

» Helping Your Players In a Smart Way 🌿

Top puzzle games know the secret: support players, even if it means less short-term cash.

From Royal Match’s smart propeller targeting to Toon Blast’s clean levels, these subtle touches help players win without feeling squeezed ¯\_(ツ)_/¯

Help is Help.

Royal Match’s “take a look” before end-game offers might lower conversions, but it builds trust. These aren’t just kind gestures; they’re smart, player-first design that drives long-term loyalty and revenue.

And it’s not just puzzles. A helpful AI or clear progression works wonders in any genre. Quick wins are easy, but great games play the long game by making players feel good.


💵 Game Investments

» 🇰🇷+🇹🇷 DoubleU Games Finalizes Paxie Games Acquisition

The $30M upfront payment secures 60% ownership, with the remainder to be acquired over three years via an earn-out structure.

» 💵 Ubisoft Bets Big on Mobile Future with Tencent’s €1.16B Power Play

Turning Assassin’s Creed, Far Cry & Rainbow Six into evergreen, always-on experiences.

» 🦾 Scopely x CD Projekt: Mobile Power Combo Incoming

Witchers, Cyberpunks, and Monopoly? So, Witcher Puzzle-RPG? 😅

» 🏎️ Supercell Supports Offroad Games in High-Speed Studio Launch

Space Ape vets just launched Offroad Games, a brand-new London studio with one mission: Drive car games into the future with full-throttle energy.

» 🐶 BitPet Secures $480K: The Future of Active Gaming

The Mobile Gaming Startup is on a mission to make physical activity Fun & Social.

» 👾 INCYMO launches AI-powered Mobile Gaming Creative Ad Platform

» 🚫 Skystone takes US publishing rights for Mobile Legends as TikTok ban looms

» 🇮🇳 Krafton invests in Indian gaming studio Nautilus Mobile for $14M

More » InvestGame


🤟🏻 Industry Highlights

» Roblox Levels Up Advertising With Google Partnership

Bring immersive ad formats, like Rewarded Video, straight into the game world through Google Ad Manager.

😶 20% Drop: AppLovin is in Trouble – Again?

Short-seller Muddy Waters claimed AppLovin could be violating Apple & Google’s platform rules.

» Supercell’s mo.co: A Constructive Deep Dive

Played already? It’s fun!

🔥 Mobile Gaming is still growing

Ofc with a big chunk of the revenue coming from older games.

» Q1 2025 Korean Mobile Game Publisher Report

💰 Today marks the launch of Supercell Investments!

» Netflix Needs to Acquire the Jack-of-All-Trades

⭐️ How To Evaluate Mobile App Opportunities

»What Makes CAPYBARA GO! Successful?

🚀 Why are Mukbang Games in the top charts?

» Game Over for Sexist Mobile Ads?


⭐️ Mobile Game Marketing

🔥 2025 Mobile Gaming Report: Key Insights for Marketers

» Offerwalls: What’s it for Publishers & Advertisers?

🦄 The Future of UA: Creator Programs

» Top Rewarded Ads Placements in Hybrid-Casual

🤟🏻 Is CPI the new ROAS?

» Influencer Marketing Framework

😶 Custom Product Pages are a game-changer!

» $300K a Day: Rivergame’s Last Z Survival Shooter

🚀 8 Ways to boost playtime in your Games

» 10 Ways to Monetize a Game

🤖 Data Analysis Automation

» Live-ops events cheatsheet


🌿 Game Jobs

⚡️ Jobs of the WeekHope for the industry.


Sharing is caring ¯\_(ツ)_/¯

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