Mobile Gaming Today: 5

⚡️ 15-19 April Mobile Gaming Data Digest

Industry Highlights

🕹️ IABGaming is All About Joy

🥷🏿 Robin Guo: Billion-dollar Roguelike Game

🧙🏻 Turkish Studio Mage Games Secured 3.5M$

🤘🏻 Joao Batista: 10-Year Survive in Mobile Gaming

🇮🇹 Italy’s Digital Nomad Visa: €28K a year is Enough

⛑️ Shalom Michaeli: Challenges for Alternative App Stores

⚙️ Ken Rudin: ARIA Framework for Product Optimization

⭐️ Sergei Vasiuk: Live Service Games Are Industry-gold

❤️‍🩹 Tracy Kennedy: Post-Layoff by Riot & Blizzard Devs

👩🏻‍🎤 Mustafa Cetin: Difficult to Find Marketing Artists?

🇬🇧 UK Games Market Grew 4.4% to £7.8bn in 2023

🎮 Spencer Ma: African Gaming Market Emerged

💰 Kenyans’ Mobile Games Spend rises to 40M$


Mobile Marketing

✈️ Two & a half gamers: Travel Town scaled past $600K

🦄 Matej Lancaric: Sorry, but Supercell is Superdead

💥 Katkoff: Facebook CPMs skyrocket due to TEMU

🌝 IronSource: Social Ad Networks Are Not Enough

🐲 Plarium: How the Players Created a New RAID

📦 Slav Senkiv: Pricing Starterpacks – A/B Testing

💤 Yasin Hatiboglu: 250 Days for A/B Winner?

🧩 Rovio kills Moomin: Puzzle & Design Game

🎥 Rise & Fall of Kim Kardashian: Hollywood

🔪 Anton Slashcev: Iterate, Pivot, or Kill?

💰 Crunchyroll: $2B+ User Spending Mark

🔖 Yang Liu: Mini game review: AFK Journey

♟️ Neha Joshi: Phases in the Lifecycle of a Game

🗽 Bram Hallen: Meta Introduces Ads in Insta Reels

👑 Claire Rozain: Secrets of Japan’s Royal Match Ads

🍄 Deconstruction of Legend of Mushroom


VC World

💰 Jordan Mazer: A16z Launches Second $600m Games Fund

🧟‍♂️ Seppo Helava: Gaming VC Funds – Dream or Nightmare?

⚡️ Raphael van Lierop: A16z’s New Games-centric Funds

🤞🏻 Burak Yilmaz: Updates from WePlay Ventures

💯 Sara El Bachri: 124 Gaming VC Deals in Q1

🇬🇧 Paul West: Fumb Games Took £150,000 Gov Investment

🫠 Dmitry Yaminsky: Mobile Gaming Investment Challenges

🇹🇷 Dive into Istanbul’s VC Scene with Görkem Türk


AI Corner

🫤 Investors Get Seriously Skeptical About AI

🔈 VASA-1: Lifelike Audio-Driven Talking Faces

📣 Meta Unleashes Llama-3: Latest Open-Source LLM

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