Mobile Gaming Today: 27
⚡️ 16-23 Sep Mobile Gaming Data Digest
Industry Highlights
💔 Metacore: Discontinuing Everdale…
📱 Üzmez: Current Mobile Gaming Scene?
🎢 Huxter: Playtika – What a Rollercoaster!
💰 Slashcev: Why is SuperPlay valued at $2B?
💸 Remiar: WeChat Minigames made $2.3B in H1’24
📈 Success Rate of Top Mobile Game Publishers?
🇨🇳 Anosov: China’s Mobile Gaming Market
💻 Manuel: App Store Connect API Journey
🎨 Vasiuk: Know the 70/20/10 Rule?
Mobile Marketing
📊 Slashcev: Layers of Game LTV
🦄 Lancaric: Creative Trends in Mobile Gaming
🚍 Pereira: Rising in the Charts: Bus Jam by ZPLAY
🚀 Braberg: WeChat Minigames Are Crushing It in China
❌ Bowen: Why Your Incentivized F2P UA Campaign Fails
🌍 Yogev: Bringing Eastern Games to the Western Market
🤝 Power of Partnerships: Mobile Gaming Collaborations
📺 Vargas: Video vs. Static Ads on Meta: Audience Behavior
🛠️ Kopelovich: MONOPOLY GO! x Marvel Collab
💵 Gąsiewski: Mobile Ad Spend in US by Industry
🕺 Kos: Create Stunning Statics with Midjouney
📈 Fodor: Elevate Your Creative Strategy
Gaming Investments
💰 Playtika Acquires SuperPlay for $700M: Up to $2B
💸 Dirt Raises $2M for Player Attention Tech
💵 Nazara Secures $108m to Fuel Further M&A
🚀 GameBeast Raises $3.7 Million in Pre-seed Funding
🎉 Nazara Acquires 19% of Sportskeeda Parent, Now Holds 91%
More? » InvestGame
AI World
🎮 Electronic Arts goes deep into AI for Game Dev
🔊 Tencent’s EzAudio AI transforms text into lifelike sound
⚡️ OpenAI expands o1 AI models to Enterprise & Education
📅 DataStax CEO: 2025 will be the year we see true AI transformation
⚠️ OpenAI’s new models increase risk of misuse to create bioweapons
🚨 Ban warnings fly as users dare to probe the “thoughts” of OpenAI o1
🤖 Slack now lets users add AI agents from Asana, Cohere, Adobe, Workday
🗣️ ClickUp takes on Slack & Teams with its AI-powered ‘everything’ Chat
💼 Pipedrive brings new AI-powered Pulse to its sales CRM
Goodbye Gigglie
Hey Fam 👾
This week, the Playtika deal has sparked discussions about the tough market. Hopefully, it can attract more investors to mobile gaming, reducing unemployment and bankruptcies. Here’s a quick shot about Playtika & Azur:
✦ Azur’s dominance is driven by strategic acquisitions of Tastypill and Good Job Games, Dominating top charts since 2020 with 100M+ Monthly Installs.
✦ Playtika’s acquisitions of Superplay, YoudaGames, and Innplay highlight its aggressive expansion to enhance market share, innovation, and monetization.
Keep Gaming, Gaming People!
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