Mobile Gaming Today: 27
16-23 Sep Mobile Gaming Data Digest
Industry Highlights
Metacore: Discontinuing Everdale…
Üzmez: Current Mobile Gaming Scene?
Huxter: Playtika – What a Rollercoaster!
Slashcev: Why is SuperPlay valued at $2B?
Remiar: WeChat Minigames made $2.3B in H1’24
Success Rate of Top Mobile Game Publishers?
Anosov: China’s Mobile Gaming Market
Manuel: App Store Connect API Journey
Vasiuk: Know the 70/20/10 Rule?
Mobile Marketing
Slashcev: Layers of Game LTV
Lancaric: Creative Trends in Mobile Gaming
Pereira: Rising in the Charts: Bus Jam by ZPLAY
Braberg: WeChat Minigames Are Crushing It in China
Bowen: Why Your Incentivized F2P UA Campaign Fails
Yogev: Bringing Eastern Games to the Western Market
Power of Partnerships: Mobile Gaming Collaborations
Vargas: Video vs. Static Ads on Meta: Audience Behavior
Kopelovich: MONOPOLY GO! x Marvel Collab
Gąsiewski: Mobile Ad Spend in US by Industry
Kos: Create Stunning Statics with Midjouney
Fodor: Elevate Your Creative Strategy
Gaming Investments
Playtika Acquires SuperPlay for $700M: Up to $2B
Dirt Raises $2M for Player Attention Tech
Nazara Secures $108m to Fuel Further M&A
GameBeast Raises $3.7 Million in Pre-seed Funding
Nazara Acquires 19% of Sportskeeda Parent, Now Holds 91%
More? » InvestGame
AI World
Electronic Arts goes deep into AI for Game Dev
Tencent’s EzAudio AI transforms text into lifelike sound
OpenAI expands o1 AI models to Enterprise & Education
DataStax CEO: 2025 will be the year we see true AI transformation
OpenAI’s new models increase risk of misuse to create bioweapons
Ban warnings fly as users dare to probe the “thoughts” of OpenAI o1
Slack now lets users add AI agents from Asana, Cohere, Adobe, Workday
ClickUp takes on Slack & Teams with its AI-powered ‘everything’ Chat
Pipedrive brings new AI-powered Pulse to its sales CRM
Goodbye Gigglie
Hey Fam 
This week, the Playtika deal has sparked discussions about the tough market. Hopefully, it can attract more investors to mobile gaming, reducing unemployment and bankruptcies. Here’s a quick shot about Playtika & Azur:
✦ Azur’s dominance is driven by strategic acquisitions of Tastypill and Good Job Games, Dominating top charts since 2020 with 100M+ Monthly Installs.
✦ Playtika’s acquisitions of Superplay, YoudaGames, and Innplay highlight its aggressive expansion to enhance market share, innovation, and monetization.
Keep Gaming, Gaming People!
Wanna see smt cool?
