Mobile Gaming in 2024

Mobile Gaming in 2024

Here’s the wrap-up:

𝟭. 𝗞𝗲𝘆 𝗠𝗲𝘁𝗿𝗶𝗰𝘀

• Total downloads hit 53.9B (+0.5% YoY).
• In-app purchase (IAP) revenue climbed to $58.9B (+2.9% YoY).
• The average revenue per download (RPD) was $1.17.

𝟮. 𝗠𝗼𝘀𝘁 𝗻𝗼𝘁𝗮𝗯𝗹𝗲 𝗻𝗲𝘄 𝗴𝗮𝗺𝗲𝘀 𝗼𝗳 𝟮𝟬𝟮𝟰:
• My Supermarket Simulator 3D: 64M downloads, $3.6M IAP revenue. (https://lnkd.in/eR4tr5f4)
• Squad Busters: 46.1M downloads, $61M IAP revenue. (https://lnkd.in/e5D_Hpfd)
• Screw Puzzle: 45M downloads, $5.3M IAP revenue. (https://lnkd.in/eWs_quhj)
• Pokemon TCG Pocket: 35M downloads, $160.1M IAP revenue. (https://lnkd.in/eU-Cv42S)
• Capybara GO: 14.1M downloads, $52M IAP revenue. (https://lnkd.in/e7MGwKdp)

𝟯. 𝗡𝗲𝘄 𝗴𝗮𝗺𝗲𝘀 𝗼𝘃𝗲𝗿𝗮𝗹𝗹:
• 23,095 new games launched.
• New games brought in $3.43B in IAP net revenue (5% of total revenue).
• They accounted for 5.57B downloads (9.7% of total downloads).
• Success rate: ±1.3% (measured as games earning $1M+ in IAP revenue).

𝟰. 𝗧𝗼𝗽 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗴𝗲𝗻𝗿𝗲𝘀:
• Match 3D: +46%, $300M. (https://lnkd.in/eBv4fJaK)
• Visual Novels: +48%, $615M. (https://lnkd.in/eYRsdKhN)
• Merge: +55%, $1.1B. (https://lnkd.in/eJGWpT8i)
• Casual Casino: +82%, $2.8B. (https://lnkd.in/ePyhzVbj)
• Action/Brawl: +131%, $832M. (https://lnkd.in/e7dNSJeV)

𝟱. 𝗧𝗼𝗽 𝗱𝗲𝗰𝗹𝗶𝗻𝗶𝗻𝗴 𝗴𝗲𝗻𝗿𝗲𝘀:
• Card Games: -12.5%, $558M. (https://lnkd.in/eWFhEa-H)
• Team Battlers: -14.6%, $4.88B. (https://lnkd.in/e-AS5DSh)
• Action RPG/MMORPG: -15.3%, $6.1B. (https://lnkd.in/ecKND_9m)
• Rhythm: -19.8%, $576M. (https://lnkd.in/eqrS-_gP)
• Puzzle RPG: -21.9%, $1.28B. (https://lnkd.in/eXaSg-Fg)

𝟲. 𝗧𝗼𝗽 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝗶𝗻 𝟮𝟬𝟮𝟰:
• 𝗕𝘆 𝗜𝗔𝗣 𝗿𝗲𝘃𝗲𝗻𝘂𝗲: Tencent led with $6.01B (-8.7%), followed by Scopely ($1.67B), Playrix ($1.64B), Supercell ($1.38B), and Moon Active ($1.34B).
• 𝗕𝘆 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀: Azur Games topped with 1.37B (-11.4%), followed by Supersonic, SayGames, BabyBus, and Voodoo.

What trends or games stood out to you the most?
Let’s discuss!

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Data Source: AppMagic