Mobile Gaming Brands Winning with UGC

We all know that gaming marketers are loving UGC ads right now, I’ve spoken about this multiple times recently and it’s definitely a trend that is going to keep gaining in traction and user performance (ROI).

I was recently approached by the folks at Ramdam to review their market report on just this subject and I found a world of really useful data points that further validate my whole hypothesis around the ad-type shaping the cultural norms in marketing.

Probably my favourite state overall was that ads incorporating UGC achieve on average a 7.5% higher Day 30 retention rate! I think all studios right now could do with seeing those kinds of performance bumps from using this strategy!

Download the report here.