Mobile Games Now: All About Commercialization & ROAS! 🚀💸

Mobile games market is full-on invested in on #Commercialization; and the sentiment on it is strong — this is the current phase we’re living! 🚀💯

Everything is all about:
– #Distribution & #Marketability; #Creatives, #UA channel, etc. approaches and mixes on largest scale ever we’ve seen. 🎯
– Misleading Creatives, with the approach having white lie tie-ins to the #Product (e.g., FTUE is continuation of Misleading #Ads). 🙈
– #ROAS, ROAS & ROAS, incl. test bedding #monetization as early as possible due engagement-monetization tie-ins. 💸
– Games evolving within Creative trends, e.g., some games literally change each quarter/half what their FTUE is about. 📈
– Fast-following own games or competitors is faster than ever. 🏃‍♂️
– Mixed gameplays through fast follow-ons on top games, starting from single devs to large publishers. 🙊
– #VCs and #investors investing on mass appeal distribution-first #gamestudios. 👼
– Games scaling to 300, 400, 500k, and more, on daily revenue; topped with e.g., Ads multipliers from 1.1 to 4x (/more); post-IDFA problems solved! 🤑
– Scientific testing early, with some studios affording to fail 10-100s of times on their tries. 🔬
– And such.

If you’re a designer, a marketing person, a product person, and/or #startup #founder, etc. and don’t have any clue on the above — you’re completely out of the loop on where the market is currently & what is required to run a #business! 😎

Some starter sources to stay in the loop:
– Deconstructor of Fun 🚀
– two & a half gamers 🕹
– NextBigGames 🎮
– Blogs
– Industry influencers
– Industry peers
– etc.

If you’re not following, you’re out of the loop. ⚠

Overall this is an exciting phase we’re living as we’re seeing something no other industry has experienced or have any clue about — how to tie-in Marketing / Commercialization with Product in really interesting ways. It’s really a teaching place right now. Even #midcore & #hardcore #games can learn from it. 💪👍

However, when looked critically, there are definitely questions to ask:
– How this will evolve? Will it go to good or bad, e.g., if misleading / white lie tie-ins become popular; will we burn our cohorts on them?
– Will #players grow pissed, or is this a wave that won’t disappear as for some #mobilegames are just #entertainment with these people being fine on what they are served on?
– How long this will last in terms of its good & bad (sustainability considerations)?
– Is this the only way to survive post-IDFA? Do traditional product strategies and investment still work? Who supports / finances them?
– And so on — WHAT DO YOU THINK?⁉

Beyond this, there are lots on ‘unorthodox’ means on Product and Marketability, which are still valid in my book; which I’ll post about on my upcoming posts. Stay tuned! But, before that, let’s talk about Commercialization! 🚀💯